Research On Innovation Of IQIYI Homemade Programs

With the increasing development of the domestic mainstream video websites and the increasing network video users,video websites have been exploring the suitable development path and profit model,including copyright wars,online Exclusive Right of Broadcasting and homemade programs from 2014.In a new round of user-generated content,IQIYI took the lead.It realized network homemade variety strategy in November 2011 and relied on premium content,professional production and the top combination,formed a complete set of broadcasting mechanism.In 2014,a show named Let's Talk of IQIYI became the web phenomenal variety show with the special content advantage.In the subsequent development,iQIYI self-made programs highlight its significant advantages in content creation and content innovation.In 2017,iQIYI start the "super network era" with a program named China's hip-hop.This research targeted at IQIYI homemade programs,using literature research method,text analysis method and case analysis method to research and analysis the innovation of IQIYI homemade programs.The first chapter mainly expounds the concept of IQIYI website and homemade programs,at the same time,a detailed development of IQIYI and homemade programs.The second chapter mainly analyzes the innovation impetus of iQIYI homemade programs,including inherent and exterior innovation power.The third chapter mainly analyzes the innovation ways of iQIYI homemade programs,including content innovation,form innovation,advertising innovation and operation innovation.The fourth chapter presents the problems in the process of innovation development of IQIYI's homemade programs.Such as typed programs' problem,short time homemade programs' problem,unbalance of innovation and development,rising cost of content and catering to the vulgar content.Meanwhile,aimed at the problems existing in the IQIYI homemade programs,the research will point out some countermeasures,such as seeking innovation in the niche topics and youth culture,combining elements to innovation,attaching great importance to the new technology,paying attention to culture and knowledge programs,diversified profit model and improving the supervision of homemade content.