The Research On The Decelopment Strategy Of Iqiyi Homemade Internet Drama

The rapid development and popularization of the internet,the role of the internet to people is not only the convenience of information exchange.In the rapid development of the internet,the network has been created to the fourth media,the development and use of the past world outlook and methods.according to 2016 China internet development report shows that the size of internet users reached to 7.1.billions,internet penetration rate reached 51.7%.In the first half of 2016,China has 13.01 billion mobile users.,61%of the new internet users.With the continuous optimization of mobile internet applications and services,the transfer of internet users from the PC to the mobile terminal will be continue.The Chinese network video users have 5.14 billions,almost 70%of the hole industry.And the download rate of network video app,accounting for 72.4%of the total network entertainment application,the network video content is the most important content of social platform and instant communication class.The network video content is also unceasing innovation development,in order to deal with the continuous change of external environment and the unceasing increase of the internal demand,the network video derived hottest is the focus direction of network video development.IQIYI as the largest video website in China,occupies a market share of super,it's all development model and the development direction of Homemade Internet Drama,it is very useful for us to analyze and explore its successful model of development,which is important reference for the operation and development of other websites.The research of this paper is from the following chapters:Firstly,according to the concept and definition of Homemade Internet Drama,the characteristics of Homemade Internet Drama are described,and the development of network Homemade Internet Drama is analyzed and explained.the network Homemade Internet Drama after primary exploration oh,the rapid development and scale,in continuous exploration,the network The Homemade Internet Drama began to have a preliminary scale,the future development direction needs careful consideration.Second,from the beginning to development,from an unknown company to a Navigator of domestic video website,which love through BIDU resource support,and its brand concept,development direction,technology innovation,open cooperation,and catch up other video websites,become the industry leader.Thirdly,in addition to the overall operation strategy,in the development situation of "content for Wang ",the love of IQIYI plays an important role in the overall development direction of IQIYI.The Homemade Internet Drama is successful,except for the selection,production and marketing of IP,the overall layout of love and the Homemade Internet Drama content,technical part is very close.Fourthly,The Homemade Internet Drama content development not only has some strong strength,but also some are unable to avoid the problems and challenges,the future development of love is to see how to maximize their advantages,with other developments to make up some of the deficiencies,open diversification opportunities and meet new challenges.