Research On Information Strategy Of A Company

Information technology is the fastest growing,most penetrating and most widely used high-tech technology by far in human history.In the optimization and transformation of traditional industries,Information technology is as the most penetrating "catalyst".Information technology has been effectively improving the productivity of traditional industries,speeding up the upgrading of industries,promoting industrial structure to the knowledge-intensive industries and high-quality service industry changes.In general,information technology has given the new content of traditional industries.A Company is a traditional book printing export enterprise.It has been the top 10 in domestic printing for a long time.In recent years,it has made great efforts to invest in factory automation,reducing the demand of 1/3 employees.With the increase of the new domestic business in China,the precision of the information processing and the real-time requirement of the factory automation,the information processing has become more and more unable to keep up the pace of the whole development,which has become the bottleneck of the whole company's big step development.In order to support the increasing information processing demand of the company,and to cooperate with the company's efforts to automate the office,the IT Development Department of A company,based on the overall strategic direction of the company,combines its own conditions and the industry environment,formulating the function strategy of information processing,and has carried out a lot of research and Practice on how to practice this goal.Based on the information A company strategy as the research object,combined with the MBA learning during the period of strategic management,operations management,information management and electronic business,management,economics and so on knowledge,through the analysis of current development trend of the IT industry and A status of company information and for the company in the ERP application,professional software,data,decision making problems,proposed rewriting of ERP,the introduction of foreign aid for the professional software operating automation,the introduction of professional automation software implementation and customer/supplier/government information docking optimization Suggestions,To completely change the current strategy of company A,it mainly relies on its own power to carry out informatization strategy,and integrates the information processing into the whole supply chain.In this paper,the method of PEST analysis,SWOT analysis,historical investigation method and theory combined wit h practice is applied in the process of research and demonstration,and the knowledge applied to practice is applied.This paper analyzes the internal and external problems in the printing industry that facing by Company A,and analyzes the development goal and the informatization concept of the company.The key points of this paper are as follows,the direction of the information strategy,the organization and guarantee of the implementation of the informationization strategy of pre-press.This paper can provide a reference for the development of informationization for the printing industry and other industries.