| In August 2009,sina weibo started operation.In the early days,sina weibo imitated the page and mode of Twitter,the American social network service platform.And today,weibo has more than 500 million registered users,300,000 certified users,with more than 130,000 enterprises and institutional accounts.It can be said that sina weibo has taken the lead in the domestic SNS industry.The development of Internet technology has made weibo,which has changed people's way of life,changed the speed and method of obtaining and transmitting information.With the development of the Internet and sina weibo,the dissemination of news and information has turned to fragmentation,emphasizing on topics and entertainment.In early 2015,Sina news first used the word "reverse news" in the online news script to take stock of the news events of the eight major events in 2014.Sina weibo users widely use the term "reverse news" to refer to the repeated changes in the coverage of news events,and the truth of the event has been overturned several times.The phenomenon of "reverse news" tends to antagonize the media and the public,and then it evolves the vicious problem of network violence,rumors and malicious speculation.Especially in sina weibo platform,this kind of adverse effect has a great potential.In order to recognize this abnormal news phenomenon,this study from the word "inversion of news",analyzes the forming reason and characteristic,aimed at eliminating unnecessary and misunderstanding between the public and media,reduce the adverse effects such as network violence,malicious speculation,too find out how to eliminate the phenomenon of "reverse news".In this paper,using such as the idea of free market,opinion leaders,the gatekeepers of journalism and communication theory,using the methods of literature analysis,case study method,learn the phenomenon of "reverse news" in sina weibo and draw a conclusion.The article is divided into two parts: introduction and text.The introduction introduces the research background and significance of this paper,describes the research status of sina weibo news and "reverse news" phenomenon,puts forward scientific and feasible research methods,and makes clear the innovation points of the article.In part 1of the text,sina weibo overview,using data to introduce the current situation of sina weibo development,sina weibo media organization's official website weibo development situation,clear the news communication environment created by sina weibo.Part 2 is the overview of the "reverse news" phenomenon,This part analyzes the meaning of "reverse news",points out the usage of the word in sina weibo,and explains the reasons and characteristics of "reverse news" phenomenon in sina weibo platform.The fourth part is the impact of the "reverse news".This chapter defines the subject as media users and public users.This chapter discusses the influence of the phenomenon of "reverse news" from the perspective of pros and cons and look at the different results of "reverse news".The third part "reverse news" phenomenon,with the users and the public media two angles,dialectical discussion weibo platform "inverted news" phenomenon,the impact of contend analysis inversion of news have different consequences.The last part is a strategy to avoid "reverse news" phenomenon.Comprehensive view of this phenomenon,puts forward the countermeasure to the media how to control the reversal news,and putsforward the attitude and necessary action of the media department and the general public to treat the phenomenon of "reverse news" in sina weibo. |
PDF Full Text Request