News Feed Ads Of Sina Weibo——a Study On Market Strategies Of Fen Si Tong

Sina weibo plays an important role in weibo field with its lots of users and compl ete social patterns. Now sina weibo is regarded as the leading brand of weibo. This pa per is based on sina weibo, focus on the research of news feed ads——Fen Si Tong.The news feed ads of sina weibo comes from SNS platform, which takes the soci al communication platform as the leadership. It has essential difference from the elect ric business platform since it appears. At the same time, sociability is the core compet ence of sina weibo when it competes with other traditional electric business platform. Therefore, when research the news feed ads of weibo, the commerce pattern must be t aken in consider, and also the sociability. There are three main parts in the news feed ads:first, the sina weibo platform is the basic platform of news feed ads. Second, the enterprise users of sina weibo is the main users of news feed ads. Third, the non-enter prise users and regular users are the receiving entity of news feed ads.This paper started from the three main, found that in the application process of Fen Si Tong, Microblogging platform for its lack of publicity, more negative reports, lack tutorial; Through the use of case studies found that the lack of experience in corporate areas; Ordinary users as the main receiving exhibit impaired complaining user experience.By combining case studies and audience surveys conducted raised around three main strategies to improve program. In order to guide the practical application by the theoretical aspects of the research.