| Based on the typical case of Guangzhou Daily, this dissertation deals with a issue of general significance---Chinese party newspapers' marketization. From both theoretical and practical perspectives, the dissertation addresses directly the issue by citing the example of the process of marketization of Guangzhou Daily since the 1980s. Using such methods as case study, fieldwork and in-depth interviews to gather firsthand materials, the dissertation incorporates market-driven journalism theories, carries out research in light of news reporting texts and the existing literature and draws conclusions step by step.From the practical perspective, the dissertation presents a main question: could the party newspapers' marketization be possible? How would it be possible? Could the propaganda principles, market principles and journalism principles be in harmony? How could they be in harmony? From the theoretical perspective, the dissertation focuses on the logic behind the news production, especially the market logic. Using this case, the author attempts to show how the market logic restructured the news production of a city party newspaper during the transformation period of China. More specifically, what changes has the market logic brought to the journalists' norms? What changes have taken place in the news-making mechanism, news reporting style, editing? Based on that, the dissertation would like to evaluate the social effects resulted from the changes and explore in further the relationship between party newspapers and market, and even the relationship between media and market.The Introduction presents the main problem, specifies the reasons for choosing Guangzhou Daily as a case study, and later on makes a literature review summarizing the research which has been conducted in this field, thus finding out the logic starting point. The last part of the Introduction is devoted to explaining the theoretical perspective, research orientation and research process of the dissertation.Chapter One describes the marketization approach of Guangzhou Daily in two aspects, namely, production and marketing, when displaying the twenty years evolving history of Guangzhou Daily.Chapter Two analyzes the three logics of the party newspaper news production during the transformation period: propaganda logic, journalism logic, and market logic, sorting out the origin, basic theories and the influence on news production practice, and the relationships among them.Chapter Three reflects Guangzhou Daily's propaganda changes by the background of market, analyzing the role played by the three logic, especially the market logic.Chapter Four discusses Guangzhou Daily's changes in journalistic norms, news production mechanism, and news products design, explaining in detail the "general news norm", interactive mechanism between editorial sector and managing sector, gradual newspaper reform.Chapter Five examines the creation of four reporting styles led by the market competition: event marketing, high-end orientation, human interest news, civil service.Chapter Six discusses the characteristics of the editing and post production, which is the last chain of Guangzhou Daily's news production, including the compilation and sorting of information, the visual package of information products, and the news highlights &index.Chapter Seven is the concluding part. Based on the previous empirical research, the dissertation makes a conclusion, answering the questions proposed at the beginning. From the perspective of practice, Guangzhou Daily's experiences could be learned as an example. From the theoretical perspective, Guangzhou Daily's market-oriented renovations could be cited for the discussion of relationship between market and party papers and even the relationship between market and media, laying out a special model for Chinese market journalism. Besides, this part also analyzes the characteristics of Guangzhou Daily respectively from the angle of humanist history, social economics, and enterprise properties.
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