A Researh On The Development Of Intellectual Property Of Youth Literature Books In China(2010-2017)

Since 2015,domestic IP development has begun to spread widely in various industries.However,China's book IP development has not just started from 2015.The film and television works adapted from the four famous novels in the 1980 s can also be seen as a way of IP development,but the concept of �IP development� has only been widely circulated since 2015.Domestic youth literary books occupy a large proportion in the publishing field,and a considerable number of works have already been created with related derivatives.At present,the IP development of domestic youth literature books is represented by Beijing Baima Time's "develop both books and movies " model and Guo Jingming's full copyright operation model.Both have made great achievements in the field of the development of youth literature books IP.From the initial competition for various types of capital to IP development,and to the current coldness of the IP development market,this does not mean that there is no prospect for the future development of IP development in the country.This is just a characteristic of the IP market tending towards rational development..In the process of rational development of the domestic IP development market,there are still many problems.For example,the types of derivatives developed by IP are not uniform and do not have a certain development model.In the future,IP development of domestic youth literature books should be combined with the popular big data technology.By using big data to realize the precise positioning of users,relevant departments have strengthened copyright management at the source,extended the product industry chain,and so on.We believe that in the context of a more rational market,IP development of domestic youth literature books will have better prospects for development.