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The Study Of Best-seller About Youth-Literature Books Publishing Research

Posted on:2015-02-08Degree:MasterType:Thesis
Country:ChinaCandidate:X J ChangFull Text:PDF
GTID:2268330431450786Subject:Journalism
Abstract/Summary:PDF Full Text Request
The success of the first new concept essay contest held, setting off a wave of Youth-literature book publishing. Since sales of Youth-iterature as a new literary category, has appeared with its unique language and narrative style by the young readers of all ages. In the long-term annual ranking list among the best-selling book, and get amazing sales. But when Youth-literature with its strong momentum to get the audience attention and love, more and more publishers have begun to value the market profit, suit publishing phenomenon typed novels began to appear in the market throughout the Youth-literature being. Youth-literature started to enter the era of marketing, and gradually developed into an electronic book marketing and book promotion marketing pre-sales, marketing, and marketing writer works, such as the combination of a new stage of book marketing model.In this study, the history of Youth-literature as the background, the Youth-literature marketing model as a research object, combining Youth-literature writer Han Han, Guo Jingming, Guo Ni growth process, and Youth-literature planner Lu Jinbo’s marketing experience.the new era will be summarized possess the characteristics of Youth-literature. Youth-literature analysis stage faced publishing phenomenon, whether positive significance for its future development; follow suit publishing, marketing, whether fiction writer and typed will affect issues such as the status of Youth-literature, combined with a comprehensive case study and analysis. This article from the youth to the new era of literary types and characteristics possessed analyzed, also beneficial to the future development direction of Youth-literature for a bold prediction for Youth-literature should have connotation and also a certain degree of responsibility of interpretation.Through the study, the author thinks that the Youth-literature in the new period should pay more attention to the content, to guide the young readers to know the life, the society,and to undertake the culture of books’responsibility.
Keywords/Search Tags:Youth-literature, publishing, best-seller, marketing
PDF Full Text Request
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