The Study On Evolvement Of Network Public Opinion On Zhihu Illustrated By Jiang Ge Case

With the rapid spread and development of the Internet,the Internet has become a major place for people to participate in social life.The Internet public opinion formed on this basis has also become the most important part of social public opinion.Social media on the Internet has become the most influential online public opinion dissemination platform by virtue of its communication characteristics.Among the social media platforms,the long-term output of rational public opinion has made Zhihu grown to become an important online public opinion platform,which has had an important impact on the development of Internet public opinion events and the spread of Internet public opinion.However,there are still no clear studies and conclusions on how the Internet public opinion events are fermented and evolved,and how they are disseminated and disseminated.This article hopes to use the case of the popular lyrical case "Jiang Ge Case" as an example to analyze the mechanism of the dissemination and evolution of public opinion on the Internet.This article first uses the method of user portrait portrayal to analyze the life attributes,occupational attributes and educational attributes of the propaganda subject on Zhihu,and then combines the phase propagation method and content analysis method.It dynamically studies the form and characteristics of the different stages of dissemination and evolution of public opinion events on Zhihu;Finally,through the social network analysis method,I analyze the overall structure and individual structure of the lyrical communication network from indicators such as network density,“small-world” effects,centrality,and condensed subgroups,and clarify the characteristics of knowing the lyric transmission network.I explore the influence of this kind of network structure on the dissemination of public opinion events,so as to raise questions and reflect on this mechanism of knowing public opinion transmission.