Research On The Communication Of Network Community Public Opinion

The WeChat is spontaneous aggregation based on some join point,the members interact and influence each other,among the members is a social community with a sense of ownership.In the online public opinion dissemination,the main body is not only the netizen identity,most of them also have WeChat community attributes.When community public opinion is only a general event,the object of the WeChat community's public opinion is the event itself;As the public opinion spread and escalated into the risk event,the object became the relevant government responsibility department.Media is the medium of public opinion transmission in the WeChat community,it acts as a carrier for the dissemination of information,and also influences the development of public opinion in the WeChat community due to its selective dissemination.Due to the role of individual threshold,community psychology,and related conflicts of interest,the network community will show positive communication status.At the same time,under the external stimulation of social relations,group emotion and platform environment,the threshold of the WeChat community is continuously decreasing and the scale is increasing,and the public opinion of the WeChat community has spread to the public opinion.Based on the typical case of Parent Committee Collection and New Sight,the paper detailed the the event to the decline of public opinion,and to participate in the user's speech about text analysis,summarizes the network community public opinion transmission characteristics of different stages,transmission mode and propagation path.The incubation period of WeChat community sentiment is a stage of invisible lyricism,and when the fuse appears,the public opinion of the WeChat community quickly explodes.Due to the lack of gatekeepers,public opinion is wild.With the maturity of the public opinion field,the public opinion of the WeChat community shows the state of multi-party game,public opinion was eventually slow to decline in official response.In the communication mode,the network community public opinion is spread by the node,which is similar to the ripple effect;When propagating in the inner circle,it shows the consistent propagation of the circle group;When crossing the circle,because the differential relation presents the hierarchy propagation;Through the multi-dimensional path of network link,media matrix diffusion,offline cluster upgrade and Circle of friends,the public opinion of WeChat community has finally developed into social public affairs.Compared with microblog community public opinion,the two kinds of community public opinion are similar,but the destructivepower of wechat community public opinion is far less than that of microblog community public opinion,showing the characteristics of endogeny,single frame and single core circle.WeChat community public opinion is a mapping of the reality of social reality.There are some irrational elements in it,and it is usually a group event with obvious risks when it appears.For reasonable precontrol and effectively avoid the risk,the paper lists some of the common risks,and based on the theory of transmission incentives and laws,probes into the risk avoidance strategy and awareness.This is of great significance for raising risk awareness,eliminating network environment and maintaining social stability.