Research And Design Of Customized Service Platform For Small And Micro Traditional Manufacturing Industry

The development of small and micro traditional manufacturing industry has attracted more and more attention from the government and the society.In the face of the severe development situation,small and micro manufacturing industry is in urgent need of a direction of transformation and upgrading which is in line with its own characteristics.On the other hand,with the increasing abundance of goods,mass standardized production has been unable to attract and retain consumers,and the brand conscious enterprise customers want to purchase customized products to enhance the brand image of the company,and the demand for customization is increasing.Therefore,this paper attempts to design an Internet based customized service platform to provide new development ideas for the small and micro traditional manufacturing industry.This paper first analyzes the development status of the small and micro traditional manufacturing industry and analyzes the characteristics of its flexibility.It is concluded that the advantages of the small and micro manufacturing industry are to provide small batch and high customization of customized production services for the enterprise customers.However,due to the fact that the customization service of small and micro manufacturing industry is too traditional and backward,the communication efficiency is low and the service effect is poor.In this paper,it is proposed that the development of a customized service platform based on the Internet can be used as a method for the transformation and upgrading of small and micro traditional manufacturing industry,and the feasibility of the platform is analyzed.Then the paper uses ISM to explain the 12 Factors of custom-made service flow,find the key factors and get the research focus of the platform,and guide the design and research of the platform.Following the concept of service design,the design principles and design methods and processes of custom-made service platform for small and micro traditional manufacturing industry are obtained.Taking the traditional printing industry as an example,through the methods of competitive product analysis,user interview,stakeholder map,user role model establishment and user experience map drawing,the contact points and user pain points in the custom service flow are excavated and the opportunity points are summarized.Then the opportunity point is transformed into the functional elements of the platform,and then the functional elements are modularized.Finally,the platform architecture of the custom-made service platform for small and micro traditional manufacturing industry is built.Finally,combined with the actual case of Guangzhou win Mei printing factory,the research results are applied to the design practice of winning the United States printing customer serviceplatform.This paper explores the construction method of customized service platform for small and micro traditional manufacturing industry.Using system engineering to study the key factors of custom service in small and micro traditional manufacturing industry,based on service design concept and method guidance platform prototype design,the design practice of printing custom service platform is completed through practical cases,which provides practical reference cases for other small and micro manufacturing industry and small micro traditional system.The transformation and upgrading of the industry has guided the new direction.