Research On The Communication Strategy Of "Tianheshan" "Qixi Culture"

In today's world cultures blend infiltration each other,under the trend of cultural power smaller developing countries inevitably impacted by the strong western culture,traditional culture.Chinese valentine's day is one of the six major traditional festivals in China,Chinese culture as the traditional culture of our country,and expressed the woman ingenuity,praised the working people male plow female weave of diligence,praised the constancy of marriage love view,embodies the people yearning and pursuit of ideal love,its inheritance,carry forward the fine traditional virtue of Chinese people,reflects a strong sense of responsibility,is different from western culture more romantic love.However,as the valentine's day of western culture now sought after by many people,especially young people.In 2005,the xingtai day activities in registered in state administration for industry and commerce as "China love mountain".In 2006,the day activities in folk society of China have been named as the "Tanabata" culture research base,is China's folk artist association named the "Chinese township of the Chinese culture" in the spread of Chinese culture also exist certain problems in the process.How to "Chinese love mountain" better the spread of Chinese culture,and attract more audiences,inheriting the traditional festival culture.Clearly has a certain research value.This article through to the propagation mode of xingtai day activities in 10 years and the development vein combing,combined with the present all media era environment,sums up its existing day activities in the spread of Chinese culture spread content single;Day activities in Chinese cultural transmission with territorial limitations;New media focus media and ignore the traditional media;The quality of the new media and low depth,poor experience;On day degree lower cognitive activities in Chinese culture.On how to more effective make Chinese culture through day activities in widely spread on the day activities in the scenic area management perfect service concept;Rational utilization of the advantage of traditional media day activities in Chinese culture,Expanding the scope of the media propaganda,improve alignment between media and interactive;Day activities in official website content optimization and improve user experience;Strengthen the depth of the contents of the "two micro" spread and influence;Day activities in Chinese cultural consciousness of audience reconstruction,etc.