A Study Of The Cultural Program "The Reader" From The Perspective Of Reception Aesthetics

In the current television media environment,cultural programs are always in a tepid state.To achieve breakthrough development,we must learn from each other and carry out reforms.With the development of new media and information technology,the interaction between the program group and the audience is increasing.People gradually realize that the audience is in an important position in the process of communication.They are no longer passively accepting information,but actively choose the content of communication.As a result,TV programs only cater to the needs of the audience and meet the expectations of the audience to win space for their survival and development.This idea is consistent with the idea of accepting aesthetics,and emphasizes that the reception aesthetics of "reader's center theory" also puts readers in a key position,and emphasizes the subjective role of readers in reading activities.Therefore,with the continuous development and application of theory,reception aesthetics has gradually penetrated into related fields such as art and communication,providing theoretical support for studying the development and improvement of cultural television programs from the perspective of audience."The reader" as a large-scale cultural and emotional program of CCTV has received a lot of favorable comments and public praises on broadcast.It has triggered a series of sensation and influence on various media platforms and has achieved great success,become in recent years is one of the typical cultural programs.The program combines interviews and reading aloud,combines cultural and emotional transmission,and is accompanied by rich audiovisual experiences and outstanding artistic expression.It not only attaches great importance to cultural heritage and humanistic persistence,but also provides the audience different aesthetic experience.Therefore,after learning and reading a lot of related literature,the author decided to apply the theory of reception aesthetics in the communication,the outstanding "the reader" program as the research object,through the analysis of the reasons for its success,and provide reference for the development of other cultural programs.This article studies the two theoretical points of the "expectation horizon" and "calling structure" of the aesthetics of reception,combines the characteristics of the program,from the audience perspective,summarizes the development strategy for the future cultural television programmes,in order to explore the cultural TV program to provide the corresponding reference.