A Study On The Development Strategy Of Zestful Unique Ideal(ZUI)

As we have entered the Age of Information and Digitization in an all-round way,these applications of artificial intelligence,AR,VR and some other advanced technologies in all walks of life,have constantly subverted our perceptions.With the progress of science and technology in China,people's demand for material culture is higher than that in the initial stages of reform and opening-up.The publishing industry in our country has been challenged,correspondingly.In the wake of the reform of cultural system,the publishing industry deepens its reforms to develop more rapidly and vigorously.In particular,the traditional publishing industry has become more active in thinking of how to develop in the future.Thanks to digitalization,the traditional publishing industry has access to new opportunities.Meanwhile,it is faced with more various crises,frighteningly.It's urgent for the traditional publishing industry to ponder over how to adjust its development strategy.Located in Shanghai,Zestful Unique Ideal Development Company Limited(ZUI Co.,Ltd),has evolved from the very traditional publishing industry.It can be well established in the industry,benefiting from its reasonable development strategy.Well as the company develops under the complex circumstance,it still needs plenty of room for its improvement.Being representative in the publishing industry,ZUI Co.,Ltd is chosen as the research object of this thesis.Through the theory of strategic management,this thesis attempts to objectively analyze the externally environmental factors and internally environment factors that influence the development of ZUI Co.,Ltd.On the basis of the environmental factors above,a SWOT analysis model is established to further explore the problems existing in the development,thus giving feasible suggestions about the development strategy for ZUI Co.,Ltd.It follows that the differentiation development strategy is the best choice for ZUI Co.,Ltd.This strategy includes the content positioning,the technological innovation,the marketing strategy as well as the author guarantee mechanism.Only by implementing this strategy,can the company be able to avoid the threat from the external environment in such fierce market competitions,maximize the competitive advantages,and eventually serve more readers.