The Research On The Operation Mode Of The Folk Reading Organization Under The Background Of The National Reading

Reading is an important channel for people to gain knowledge and grow wisdom.It is an important way for a country,a national spirit development and a civilization to pass on.Since the 18 th national congress of the CPC,the CPC central committee with comrade xi jinping as the core has attached great importance to reading for all.In November 2012,the 18 th national congress of the communist party of China(CPC)presented a "national reading campaign".Since 2014,"advocating universal reading" has been written to the state council for three consecutive years.In 2015 the government work report is put forward in the construction of "advocating a reading,scholarly society",the law of the People's Republic of China on the13 th five-year plan for national economic and social development outline requirements "push" nationwide reading,and will be a reading project listed as "much starker choices-and graver consequences-in" culture is one of the major projects,will be promoted to national strategic height of nationwide reading movement.In recent years,with the popularization and spread of reading activities,folk reading organizations around the country to flourish,especially in places such as Beijing,shenzhen,changsha,development and prosperity,and gradually formed a variety of distinctive folk reading organizations,to promote reading,build a scholarly society.The national reading of the 13 th five-year plan was released on December27,2016.This is the first national "national reading" program formulated by China.The plan points out that the 13 th five-year plan will bring together various relevant and individual people's reading promotion associations and carry out the national reading and promotion work.By 2020,all provinces and municipalities in the country should establish a national reading promotion association,and 50 percent of prefecture-level cities should establish a national reading promotion association.We will encourage people to read the facilities and read and promote people to read and guide them regularly.From the national policy level,it has provided strong support and guarantee for national reading,and has brought unprecedented opportunities for the development of non-governmental reading organizations.In this paper,through literature research,investigation,analysis,related folk,head of the group interview method,under the background of nationwide reading in mainland China in recent years the development of civil reading organization present situation analysis,according to undertake the main,audience,to undertake platform combing three classification perspective;For example demonstrated by folk of existing public welfare and profitability reading paper summarizes organization operation mode,summarizes the operation mode of the current civil reading group with online double platform,membership,community reading and interactivity,etc.It is found that there is a strong commercialization of for-profit folk reading organizations,the difficulty of the brand effect,the single mode of service,and the limited scope of the audience.To put forward operation strategies such as preventing excessive commercialization,organizing brand operation and promoting the reading experience,etc.It is found that there is a shortage of funds,personnel and fixed ground in public welfare reading organizations,the organization is loose,the readers are not stable and so on.Puts forward to strengthen government support guide,strict management mechanism,pay attention to individual needs,Suggestions of the operation mode and diversified development of innovation,the sustainable development of the folk reading for the future organization to provide some reference and thinking.