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Research On Media Structure Characteristics Based On SNA

Posted on:2019-09-05Degree:MasterType:Thesis
Country:ChinaCandidate:Y LiFull Text:PDF
GTID:2428330563957245Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
This paper takes 30 public opinions events and 24 medias in the border ethnic regions during the ten years as the research example,and uses communication sciences as the research perspective,and uses social network analysis and case analysis to explore the role and role of media in the public opinion events in the border ethnic areas.This paper constructs a two-mode matrix of “events-media” by analyzing data from public opinion events in the border ethnic areas and the media.First of all,through a central analysis,the media involved in the dissemination of public opinion in frontier ethnic areas are regarded as microscopic individuals,and their powers are quantified and interpreted;secondly,an analysis of condensed subgroups is conducted to depict the composition of media groups at the meso level;The two-mode matrix of the level performs edge-core analysis and attempts to present the relationship and location characteristics of the media in public opinion events in frontier ethnic areas through visual data graphs.Through the study,the author finds that the overall transmission network of public opinions events in the border ethnic areas is highly inclusive,the public opinions presents a “complexity” feature,the distance between media is short,the communication efficiency is high,and the public opinions shows an “eruptive” feature.The density of media connections between the media is low and arbitrariness is strong,and the sensation presents a "difficult to control" feature.In the situation of public opinion in border ethnic areas,due to the differences in media rights,their roles in the public opinion events are different.The study found that portal websites and comprehensive web forums are at a relatively central location.Central level media are at a relatively marginal position and local media participation is not high.Based on the above data analysis,this paper puts forward the ideas and strategies for the construction of media guidance in border ethnic regions.
Keywords/Search Tags:Border Ethnic Regions, Public Opinions Event, Media Guidance, Social Network Analysis
PDF Full Text Request
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