The Study On The Validity Of Enhancing The Guidance To Network Public Opinion

In recent years, with the increasing popularity and the rapid growth of internet users, network brings some great changes to people's lives. Unique characteristics of the spread of the network also enable network opinions to become an important part of social opinion that can not be overlooked. The media network attracts more and more attention of the society from the central leaders to the general public.Interfered with real life, network opinions function as "the mouthpiece", "the informer" and " the nose" . However, the anonymity, interactivity, diversity etc. make public opinions emotional, shallow, and scattered rather than rational, deep, and centralized. Network opinions could play a positive role, but it could also have negative effect. As to the guide of public opinions, our Government and the media have been exploring. How to effectively guide the network opinion, make public opinion a better constructive force, and minimize its negative impact is a new topic we currently face.This paper starts with the status quo and characteristics of network opinions, following an in-depth analysis of the complicated situation of the guidance tothe network opinion, and firmly stick to the key point------"enhance theeffectiveness" ; and then on the level of application, the explorations and analysis of the principles to guiding the network opinions will be made, and on this basis, approaches of enhancing the effectiveness of the guidance to network opinions will be discussed.