Exploration On Cultural Creative Industries In Public Library In China

With the structural transformation of social economy and increasing demand for spiritual and cultural consumption by people,cultural agencies that include museums,libraries and art galleries have emerging advantage of cultural resource in advancing the transformation of excellent cultural resources or their development,while the agencies necessarily play an increasingly important role in providing public cultural service.However,in the past years,the relationship of agencies,model of management,social media reports and other reasons have led to the hindering to certain degree the development of profitable cultural industry or cultural creativeness industry conducted by public-servicing cultural agencies.Based on this,through document literature investigation method,and that have engaged in theory study and practice,this paper has outlined and analyzed concept connotation,development opportunities of cultural creativeness of public libraries as well as obstacles that are studied by the scholars in our country.To certify the rationality and necessity of cultural creativeness conducted by public libraries,the status of public libraries in the cultural creativeness industry has been stated by Concentric Circle Theory to show that the role of public libraries in the course of ‘Creativeness Thought'.At the same time,by Ron Badelia's Symbal Consumption Theory for explaining of and stating library customers' consuming information and acknowledge.On the other hand,the same reason applies to cultural creativeness industry which also means customers have symbol consumption in one form.The common understanding of public libraries' public service,not profitable system has limited the development of cultural creativeness.Therefore,the study on library's cultural creativeness industry centering public service,non-profit and industry nature to explain the fundamental nature of public libraries are of public service,the basic public cultural service for the public mass,public profit cultural creativeness industry's positive external social function as well as the material product,‘produced' by public library and the inherent industrial nature of servicing products.Looking at the current situation of the development of cultural creativeness of China's public libraries at provincial level,specific examples are used to the current development for cultural creativeness industry(copyright)the Library Society,Nanjing Library,Guangdong Provincial Zhongshan Library,America Library Association,Seattle Public Library aiming at providing more ideas for cultural creativeness development in our country.In addition,comparation has been made between Beijing Summer Palace and National Library for their cultural creativeness industry,combining both resources in sites and operation model,with comparing of brands' cultivation and product R&D,trade policies and regulations related consumption types and consumption psychology in four sectors centering the differences between museums and libraries in the course of compaign of cultural creativeness industry.This summery and analysis can be used as reference for public libraries for sharing experience of cultural creativeness industry development.This paper's explaination and analysis are based on theory and practical examples proving that it is rational and necessary to develop cultural creativeness in public library in our country and points out for the purpose of advancing the growth of cultural creativeness industry.The suggestions are:Adhere to the principle of serving for the people on non-profit purpose,expand function of cultural service,complete policies and regulations for trade,guidance of industry development for cultural creativeness,enhance utilization of potential resources,provide quality and superior products,enhance cross-field cooperative capacity and integrate development strategy on basis of co-building and co-share.With the publicized policies of the nation and advancing of development concept,the cultural creativeness industry will achieve complete progress and surely bring about more valuable changes for public cultural service in the future.