| The report of "typical characters" is a special form of socialism news and plays an important role in disseminating news and information,influencing public opinions and guiding the core values of society.The “typical characters” inherits the spirit and culture of China,it also imprinted the imprint of the wheel of history at the same time.From the establishment of the People's Republic of China(1949)till today,many of typical characters which disseminated widelyby the media have infected countless audiences.However,with the change of social structure and media ecology,the effect of "typical people" reports has weakened andemerged the trend of marginalization.In the new communication environment,there are many queries about innate modes of communication and reporting ideas.Therefore,it is particularly important is how to make a breakthrough and innovation to restore the effect of such storiesin the new era.By summarizing and analyzing the definitions of "typical" and "typical character" in academic circles,this paper summarizes the four main features of "typical character" report,and summarizes the historical stage of "typical character" report and its decline.Summarize the historical significance and realistic influence of the report of "typical characters".It is not only the embodiment of Chinese traditional culture,but also the call of constructing harmonious and prosperous times.It guides people undefineds pursuit of truth,goodness and beauty and the value of life.Although the social structure is diverse and the value orientation of the audience is diverse,the typical people report still needs to stand like a banner.2016 is regarded as the "first year" of media convergence.In the perspective of media convergence,if traditional mainstream media want to seize the audience market and the highland of public opinion in the fierce competition pattern,we must innovate the means,forms and contents of communication.Effective guidance,play the role and influence of mainstream traditional media.This paper intends to summarize the new patterns and characteristics of the reporting process by taking the series of reports by mainstream traditional media such as People's Daily and Xinhua News Agency on Liao Junbo,Zhou Bingyao and other typical characters as examples.This paper expounds how the traditional mainstream media can play a leading role in the communication of characters,while adhering to the principle of "content as king",and at the same time,speed up the integration anddevelopment with the new media through the change of the way of reporting,so as to carry on the effective communication construction. |
