Typical Character Report In Shaanxi In The New Century Development Research

The typical character reports began in the1940s, so far there have been nearly70years. Although it encountered many difficulties and setbacks, but now still alive. It become significantly different from western China news career of "a beautiful media scenery line " increasingly.This paper reports the typical character of Shaanxi province in the new century for the study, using the literature analysis method, content analysis, text analysis method, the case study analysis and other methods analyzed typical characters of Shaanxi province reported new century the place of innovation and existing problems, and the improved method are presented.This paper is divided into five chapters. The first chapter of its origin and subject first subject significance is also introduced briefly and to domestic and international the typical character reported the current status of the literature review briefly, at the same time, this paper expounds the main problems to solve. The second chapter of the typical character report related concept of defined and reported to the typical character the history evolution of context reviews, First on the definition of typical of Chinese and western, typical reports and the typical character reports on the definition clear; And then in time axis, divided into the1940s, the founding17years,"cultural revolution ten years", the "cultural revolution" to the1980s, after the20th century has five times, combed the typical character of our country in history and development report logic. The third rules from January1,2000to31December2011between12years of the Shaanxi daily as the samples and XiongNing reported cases since the new century typical characters of Shaanxi province reports on text analysis and content analysis, Analysis of Shaanxi province, the typical character is reported in the report concept, writing mode and spread on the way to innovation. The fourth chapter describes the new century Shaanxi typical character report’s problems. The new century Shaanxi typical character reports exist the following questions:Still infatuated with the traditional pattern of the typical reports and publicity purpose; Don’t jump out "the stereotype" path; Lack of interaction with the audience; Its consistency and continuity is insufficient; It is not full display image in Shaanxi province. The fifth chapter is the development prospect of the new century Shaanxi typical character report.