Investigation And Analysis On The Current Situation Of Cultural Andcreative Products Development In Inner Mongolia Museum

The Inner Mongolia region is a nomadic ethnic group in northern China,which has left rich cultural resources for thousands of years.The most representative of which is grassland culture and nomadic culture,and the long-term coexistence of these two development makes Inner Mongolia region has unique regional characteristics.With the passage of time,the cultural heritage of the final collection of the form is preserved,Inner Mongolia museum as the most abundant and oldest museum in Inner Mongolia,its collection and display of the collection accumulated thousands of years of history,for the development of cultural and creative products laid a foundation.Taking Inner Mongolia Museum as an example,this paper analyzes the present situation of the development of cultural and creative products in Inner Mongolia Museum and analyzes the present situation and existing problems of the development and sales of cultural and creative products in Inner Mongolia Museum.Secondly,through the fieldquestionnaire survey,to understand the consumer of Inner Mongolia museum cultural and creative products to understand the channel,the purchase intention and the product views and so on.Finally,after the analysis of the present situation of the development of cultural creative products and consumer questionnaires,the author finds out some problems and puts forward some suggestions,hoping to be helpful to the development of cultural creative products in Inner Mongolia Museum in the future.