Study On Tourism Image Transmission Of Pingyao Ancient City

Today,the country's economic rapid development,the tertiary industry development momentum especially rapidly,tourism as the tertiary industry,following the trend of The Times,not only promoted the development of the tourism economy,but also drives the related industries such as the development of the catering,accommodation,entertainment,tourism has gradually become a pillar industry in many areas.Because of this,the tourism market competition is very fierce,with the rapid development of new media,more convenient and quick access to information,and popular culture level is increasing day by day,which makes the tourists demand levels of diversification,in this context,the tourism destination cannot simply rely on hardware resources to attract tourists,but need to take more measures,to operate their own image,to attract more customers.Therefore,the construction and dissemination of tourism image is the key to the development of tourism.In recent years,tourism has gradually become the economy of the ancient city of pingyao,how to shape the tourism image of the ancient city of pingyao's more successful is a problem worth pondering,I think we should make full use of its own unique resource advantage and value of history,culture,tourism,give full play to its own characteristics,find suits own tourism image,and based on this,their image positioning rapid spread out in all aspects,in the process of image creation and communication,more want to consider the taste and demand of tourists is the audience.Therefore,the market changes to the ancient city tourism image shaping and dissemination of the extremely important.This paper is mainly about the tourism image dissemination of pingyao ancient city,and will be discussed in five chapters from the perspectives of communication,tourism and sociology.The first chapter introduces the definition and constitution of pingyao ancient city tourism image.Firstly,the two concepts of tourism image and tourism image are explained,and the scope of tourism image is defined,and the status and role of tourism image transmission are clarified.Secondly introduces the pingyao ancient city,has been clear about the connotation of pingyao ancient city tourism image,and its tourism image shaping simple summary,the historical evolution of concrete is divided into two stages,respectively is 1997 years ago and since 1997;At last,the characteristics and composing elements of the tourism image of pingyao ancient city are expatiated,and the elements are explained from the hardware and software of the tourism image of pingyao ancient city.The second chapter,respectively from the disseminator,audience,media,communication content,communication effect and so on communication basic principle,analysis of the various elements in pingyao ancient city tourism image transmission which plays an important role.Chapter three analyzes the tourism image management of pingyao ancient city.First of all,the analysis of the tourism image of pingyao ancient city,including advertising,TV program recording and participation in city evaluation activities,etc.Secondly,this paper introduces the characteristics of pingyao ancient city in tourism image transmission through the holding of various international exhibitions of pingyao ancient city,special programs and the inheritance of traditional customs.Chapter four: the present situation of tourism image communication and the analysis of countermeasures.First of all,using the principle of sociology,SWOT analysis is used to explore the status quo of tourism image transmission of pingyao ancient city.Second,the existing problems in pingyao ancient city tourism image transmission in order,such as the ancient city of pingyao homogeneity,severe commercialization,slogan chaos,single booth,the ancient city of lack ofpublicity platform,the ancient city of propaganda have not reached full coverage,weak consciousness of the masses for the transmission of the image of the scenic spot,etc.The fifth chapter,in view of the deficiency of pingyao ancient city tourism image transmission optimization strategy is put forward,including perfecting the image of the ancient city of pingyao,intensify the spread of the ancient city,regional united development and achieve win-win situation,scenic area the spread of the people's awareness,etc.,in order to the development of the ancient city of pingyao tourism image play a role in promoting.