The Research Of Pingyao Ancient City Tourism Website Interface Design

With the development of the network information age,the tourism industry with the help of the Internet platform has become an innovative field,many tourist cities have to build up the visual style novel web interface to promote the local image.In recent years,the ancient city of class scenic spot tourism heat rise year by year,its website interface design using rich visual form of local cultural characteristics.Attract users at the same time,convenient show visitors the well-preserved ruins of ancient city,rich and colorful folk customs and local tourism characteristics of the latest information.User can check it on the website and the page navigation bar you need travel information,make the tourists before travel to get a clear visual sensory experience.Website interface design provides another outside the traditional media,visual communication,become a new trend of the ancient city of tourism publicity.In today's network rapid development,local governments are also increasingly value is referred to as "the fourth media" the propaganda of new media,website,and pay more attention to in the ancient city of tourism website interface's visual design.In this paper,the characteristics of the ancient city tourism website interface,through the field investigation of the Pingyao County,designed to meet the local characteristics of Pingyao County tourism website interface and discussed.This paper is divided into five chapters.The first chapter introduces the research purpose and significance,research status and research contents and methods;the second chapter,first of all to the Pingyao County tourism website interface design as the research object,research and analysis the characteristics of the existing three big city website,understand the web interface Pingyao County site visits,and the adoption of the Pingyao Tourism Bureau of Pingyao County tourism website interface design requirements,to take pictures of the scene data collection of Pingyao County;the third chapter,in order to enhance the image of Pingyao County as the basis,the website interface design is divided into a front page animation,a home page five sub page design.Refining the ancient city of the local characteristics of the elements of the website interface design,including website logo design,web site standard color design,website standard word design.The design of positioning,on how to realize the Pingyao County tourism website interface visual form,the design process is discussed;the fourth chapter,as the core of the thesis chapter,according to the basic concept of tourism website six basic elements of "honeymoon travel and entertainment,.The fifth chapter is the summary and prospect,analysis of the future development prospects of Pingyao County tourism website,enhance the publicity of Pingyao County.