The Research On The Internet Communication Of Shandong Tourism Culture

The research of Shandong tourism culture communication on the internet is an interdisciplinary empirical research.The author will combine communication with tourist culturology and make a positive and beneficial exploration in this research. This is another major attempt of interdisciplinary research of communications. Throughout the development of tourism across the country, we will see that Shandong's tourism informationalization is in the initial stage. Compared to other regions, especially southern areas, the development of Shandong's tourism informationalization is at a disadvantage. Tnternet did not play its due role in the process of the communication of Shandong Tourism culture. In such an unfavorable conditions, the author will explore the realistic problems of Shandong tourism culture communication on the internet. From an empirical point of view ,the author will use the method of combining quantitative and qualitative.With this method, the author will analyse the development of the communication of Shandong tourism culture on the internet. The author will try to summarize the important role and influence as well as the problems and deficiencies of Shandong tourism culture communication on the internet. Hoping to find a feasible and effective way for Shandong tourism culture communication on the internet.This paper is divided into three sections:In the first part, mainly adopted two research ways, the first is using the search engine as the main research tools, through the statistical studies of the search results of Baidu and Google, objectively summarize the current situation Shandong tourism culture communication on the internet. In order to master the influence of the Shandong tourism culture on the Internet from the overall understanding. In the second way, the author will earmark the website's usefulness, usability and marketing force as the index for the research and and construct three indexes as the basis and framework for the research. Through the investigation of the three aspects, intuitively and comprehensively understanding about the application in Shandong tourism culture dissemination on the internet. In the second part, mainly to examine the communication effect of Shandong tourism culture on the internet. In this paper, the author has used the way of combining with interview and questionnaire, in addition to confirm the meaning of this paper's topics , the most important aim is to improve the bottlenecks and opportunities of shandong tourism culture on the internet and provide a new perspective for the communication of Shandong tourism culture on the internetIn the third part, mainly according to the results of the study before two parts, proposing some targeted countermeasures for Shandong tourism culture's communication on the internet. From the macro and micro levels, the big respect is to point to the network platform of building and network cultural tourism development environment optimization and the little respect is to point to the application of web element and network to the innovation of marketing mode of Shandong. Fully exploring the path of Shandong tourism culture's communication on the internet.