Research On Shaman Symbol Communication In Tourism Culture Of Changbai Mountain

Shaman culture is an ancient primitive religion,which has a long history in the minority areas of north China.With the development of social productive forces,Shaman culture also experienced a period of emergence,prosperity and decline.The Manchu Shaman culture is an indispensable part in the study of Chinese national culture,and plays an important historical role in religion,culture and politics.Changbai Mountain area is one of the birthplaces of Manchu,which provides a fertile soil for the study of Manchu Shaman culture.The Changbai Mountain area is rich in natural and ecological resources,which provides a foundation for the tourism development.The Manchu Shaman culture has ancient and mysterious character,which makes up for the lack of folk culture resources in Changbai Mountain area.With the development of modern society,people's travel motivation is not limited to the appreciation of natural scenery,gradually pay attention to experience folk customs,enhance the spiritual level of enjoyment.At the same time,appropriate development of Manchu Shaman culture is conducive to the inheritance and development of folk culture.However,due to the weak influence of Shaman culture,the chain reaction made it more difficult to promote Shaman tourism.This paper analyzes the development of Manchu Shaman symbol in Changbai Mountain tourism culture from three parts.The first part is under the background of tourism culture development in Changbai Mountain area,discusses the generation,extinction and significance analysis of Manchu Shaman culture in this area through the query of historical data and literature.The second part is to analyze the current development of Manchu Shaman culture in Changbai Mountain area.In the aspect of image elements and the connotation of the value of anatomy of the spread of the Shaman symbol content,as well as the analysis from the perspective of brand communication & matrimonial brand construction.The third part investigates the audience perception of the communication of Manchu Shaman symbol in Changbai Mountain by means of questionnaire survey.According to the survey,combined with the data analysis of Shaman culture is currently facing the main problems.In view of these problems,the author elaborates countermeasures from four aspects,namely,realizing accurate positioning,developing experience projects,integrating tourism and cultural resources and expanding publicity,in the hope of providing some references for the communication and development of Shaman symbols in Changbai Mountain.