Research On The Image Construction Of Xi Jinping In The Frontpage Report Of People's Daily

The media image of leaders has always been an important part of political communication.Since its birth,the media has been endowed with indivisible political attributes and has become the main way to construct and disseminate national image and leaders' image.Comrade Xi Jinping has shown the brand new mental outlook and governance concept to the world since the election of the General Secretary of the Communist Party,which reflects a more gentle and friendly approach,The People's Daily,the official newspaper of the Central Committee of the Communist Party of China,as well as the state's official opinion and policy publicity agency,shoulders the mission of guiding the development of social media in the positive and correct direction.It is also a key force in reporting leader 's news and constructing the image of leaders.The unique reporting resources and reporting conditions are an important source of news for leaders of traditional media and new media coverage.Subjected to objective communication conditions and subjective propaganda ideas,Xi Jinping's image and strategy constructed by The People's Daily in a relatively single reporting style have high research value and reference value.Since the 18th National Congress of the Communist Party of China,General Secretary Xi Jinping,was elected as the General Secretary of the CPC Central Committee to the close of the Nineteenth Congress.The People's Daily used a large number of messages in conjunction with genres such as newsletters and commentaries to present a flexible layout.The use of high-frequency vocabulary constructs Xi's political image of the helm of reforms in political functions such as anti-corruption,military reform,economics,and diplomacy.It is also reflected in rich issues such as science education,ecological environment,people's livelihood,and youth care.Xi Jinping's long-term,close-to-people image,at the same time,through displaying the charm of Xi Jinping's language,emphasizing the portrayal of details,reflecting the image of Xi Jinping in the eyes of third parties,flexibly using image reports,introducing innovative QR code news,and promoting news network information exchange.In other ways,more elements that embody Xi Jinping's"individualization" have been incorporated into work reports,and useful changes and positive attempts have been made to realize Xi Jinping's warmth,diversity,and three-dimensionality.It is conducive to shaping the image of our country's party and government,promoting the implementation of major policies,enhancing social cohesion,enhancing the international image,and competing for international discourse rights while spreading Chinese culture and values.While making progress,The People 's Daily still has room for improvement in the construction of Xi Jinping's image.It has implications for the majority of traditional party newspaper party media:in the construction of leader's image,the angle of reporting should be broadened to enrich the perspective of the picture.,Pay more attention to the details of the portrayal,at the same time promote the integration of the newspaper network to a deeper level,promote the benign interaction between the traditional media and the new media,cooperate with each other,complement each other,and jointly construct a more comprehensive,three-dimensional and diverse leader image.