| In today's informationalized and globalized society,people's demand for information hasincreased dramatically.However,with the emergence of social media such as Weibo,WeChat,the information that people get is changing every minute in the huge mobile internet plantform.Online games are becoming more and more popular in people's lives.People of all ages will comeinto contact with and experience it,therefore,online game broadcasters emerges.They are equivalent to a new type of host that show themselves on the live broadcast platform.There arecompetitions and challenges in the platform.So how to grasp their position and gain a firmfoothold is worth discussing.There is a group of online game anchors-female anchors which the number isn't so large but make a great influence.Their image in the live broadcast platform isworth studying.The female image displayed in new media such as the live broadcast platform isa focal issue during the process of broadcasting to the public.In the continuous development andexpansion of internet technology and bandwidth,netizens have already graded into the video erafrom reading.Consequently,the degree of attention to online live broadcast is also increasing.With the rise of the gaming industry,game video live web sites are springing up,and online game players have emerged.As a special group of such new moderators,how an online game anchorwoman can present herself on a live broadcasting platform full of competition and challenges and how to present a unique personal image in a mixed environment is worth exploring.This article selects the popular online game anchor Miss as a research object.Throughanalyzing the image of the online game broadcast,Miss discovers that Miss is a representativecharacter of the online streaming game anchorwoman.The overall image is sweet,lovely,healthyand full of positive energy..In terms of voice line,timbre,commentary live style,etc.,especiallywith the professionalism of online game technology that is rare in female game anchors in general Miss has become a rich media now from the original single image of eSportswomen.Image ofanchorwoman.Through analysis,it is found that the types of online game female anchors arevarious and can be roughly classified into sweet and cute,high-cold and sexy,high-tech and humorous.The online game anchorwoman acts as a link between the game and the audience,playing an "intermediary" role,allowing game players to enjoy the entertainment process whileventing their remaining energy.The organic combination of game live broadcasting and online culture has increased the chance for the anchor to obtain capital.However,due to the low barriers to entry and the temptations of the benefits brought about by the commercialization of the platform,the online game industry has become a messy and uneven.As a result,female anchorfan groups have low viscosity,poor capabilities,and low status.Female gamers of online gamesonly have to constantly enrich their skills,improve their overall quality,and pay attention to theconstruction of fan culture.Only in this way can they have a sound development,and thus promote the healthy and diversified development of the entire live broadcast industry. |
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