Microblog Celebrity Strategic Research-take Sina Microblog For Example

In the past two years, microblog Twitter is sweeping the world, and has been imitated by many domestic entrepreneurs. In the course of localization of microblog in China, Sina, the biggest domestic portal, has been on the spotlight in a short period of time by its celebrity strategy. Meanwhile, various homogenized microblogs emerged one after another. Another three portal websites:Sohu, Tencent and NetEase also successively released microblog service. An "enclosure movement" is becoming more and more intense How does the Sina microblog hold its dominant position under this situation? This paper is going to study sina micorblog and its celebrity strategy by both qualitative analysis and quantitative analysis, and to evaluate its success and scarcity in its celebrity strategy. On this basis, inquire into whether the local microblog should come out persistently of mimicry strange ring, how to combine oneself advantage, seek a preparation clamping, establish a diverse development platform, and so on. so as to promote a individualized development with distinctive Chinese characteristic for microblog in China.