| In the current high-speed development information age，internet media combines with thefeatures of sports event in timely, interactive and global respects, which is heavily favored bypeople and brings strong impact on traditional media. With the success of2008BeijingOlympic Games, internet video,the major form of internet media, has been improved rapidly.More and more sport fans accept it as the lead medium to receive sport information. But at thesame time, some networks problems emerged.By literature, comparative analysis and content analysis methods, this paper based on thestudy of Sina. com, and discussed the present situation of internet sports video from content,source and netizens comment. The results are as follows:1, The content of internet sportsvideo is similar and vulgar.2, Sports video websit or internet sports video is lack of masssport and sport education.3, The comments of netizens redirect the public opinion.4, Thepiracy issues take place frequently.5, Tthe resources of internet sports video are limited.6,The internet sports videos are of varying quality.The solution of these problems in this paper is innovation, such as integrating the sportsresources, developing the technology, through optimizing techniques to solve the piracyproblem, All of these approaches make sure that internet sports video will have a better future. |
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