The Research About Characteristics,Value,Problem And Development Of Journalists’Microblog

In recent years, development of microblog presents a blowout situation, it owns such a convenient information communicating model and unique publishing platform that everyone can become the disseminators of information.With the development of microblog, professional media journalists have settled in microblog, and quickly became an active group. In this paper, four aspects will be discussed, there are characteristics, values, problems and development of journalists’microblog. First of all, this paper used the content analysis method, selected the Sina journalists’microblog to conduct a sample survey, summed up the characteristics. there are huge effective information, tendency of constructing occupation identity, strong public property. Secondly this paper analysis the values of journalists’ microblog, mainly reflecting in the construction of the network interpersonal relationship and acting as opinion leaders this personal values, guiding the public opinion and promoting social harmony, participating in public events to communicate with people, constructing the network public sphere this social value, setting agenda for the public, constructing public feedback platform this media values. At last through the long-term observation, this paper summarized the journalists’ microblog current problems, and in the light of these problems, puts forward some thoughts, hope to provide some suggestions for healthy development of journalists’microblog, also provide a reference for the relevant research of this areas.