| The proposal of "the Belt and Road" initiative makes China become a global focus once again.In the activities of international journalism,the concept blend and the authority gambling between East and West can be presented in the foreign reports about "the Belt and Road",which is one of the typical "events in China".Then,the research on this issue has undoubtedly become an academic focus of international news reports.The Guardian online,as a world-renowned news media,its news coverage about "the Belt and Road" demonstrates the relatively balanced,neutral and objective tendency in Western public opinion environment that negatively depicts China's image for a long time,which not only can give us with a comprehensive perspective of the international discourse on "the Belt and Road",but also can provide guidance for the international reports about "the Belt and Road" in China.The reports about "the Belt and road" in The Guardian Online show an upward trend year after year and pay close attention to each critical phase and juncture during the development process of this initiative.The Guardian Online values originality,utilizes in-depth reports,commentaries and newsletters in an integrated manner,focuses on different opinions and uses a great amount of nouns with economic meaning to reveal the general visage of "the Belt and Road",along with the scene pictures,character photos and explanatory pictures.In the content of the reports,The Guardian Online sets the agenda skillfully.By probing all research samples,the economic issues including the construction of Chinese mainland,Hong Kong and Macau,the development in the countries along "the Belt and Road" and the macroeconomic trends;the political realm in the images of the Chinese leadership,the political motivation of this initiative and Chinese political hotspots;the diplomatic topics like the UK-China diplomacy,the relations between Britain and EU and China's diplomatic strategy of neighboring countries;the cultural theme on the dialogues between countries with different civilizations,talent exchanges and education development altogether consist of the system of the reports,which are used to reveal the historical and realistic background,the phased development in various fields and the existing disputes comprehensively.In the reports,The Guardian Online expertly uses some skills of international communication,embodies the media's characteristics and styles in its reports about "the Belt and Road".Firstly,stereoscopic thoughts,informative backgrounds and deep investigation can all be applied to reflect the preciseness on the reports.Secondly,media's opinions could be rooted in the fact by means of concealed tendency and objective description,so the reports can preserve its neutrality.Thirdly,The Guardian Online adheres to the Western journalism values and presents the various views from each side,which are intended to strive to its contradictoriness.Fourthly,the usage of various narrative techniques including the multi-perspective and third-person angle,the grand and civilian narrative and the accelerative story rhythm highlight the vividness of its reports.Fifthly,The Guardian website integrates its massive information,user comments and audiovisual language via hyperlinks,which is designed to enhance the interactivity of the reports in cyberspace.However,The Guardian Online fails to implement the practice of its"independent journalism" by the intervention of political stand and economic interests.More specifically,stereotype in figures,repeated background information and exaggerating opposition tendency are the deficiencies of the reports.Therefore,the shortages of the reports in The Guardian Online are worthy of reference and consideration for Chinese media.In order to promote China's international discourse right,enhancing all-round coverage,leading public opinion correctly,attaching importance to the art of news and wonderfully narrating stories of the New Silk Road should be taken into account.And meanwhile,considering our realistic demand of international communication,innovating communication technologies and building a professional team are worth getting involved in. |
PDF Full Text Request