A Study On The Construction Of The New Rural Image Of "People's Daily' New Countryside Weekly"

The new countryside has always been the focus of the Party Central Committee,and also the focus of the all media.This article will take the most representative and authoritative "people's daily new countryside" weekly as the object of study,sampling the reports since its publication,and then do quantitative and qualitative analysis,in order to present the construction process of the new countryside image.The weekly magazine has created the political image of the vigorous countryside under the policy.The Strong and prosperous economic image.The originaly cultural image.The perfectly social image.Through arrange the number of countryside reports,presenting a variety of reports,selecting rich topic setting and expressing positive reporting attitude.After a questionnaire survey of rural villagers,it is found that the new countryside's political,cultural and social images are highly consistent with reality,but the fit degree of each specific description varies with the different regions and objects of the questionnaire.The agreement degree of the economic image is the secondly,among which,the description of the specific image of agricultural science and technology and the quality of agricultural products is low.The overall agreement of the figure is the lowest,especially the image of the village officials.The nature of the image itself affects its agreement with the reality.Through the questionnaire survey of weekly audiences,we find that the transmission effect of political,economic and social image is better than that of the other two categories,and the number of reports can bring better communication effect than the report's angle and attitude.Although the weekly shows comprehensive image of the new countryside,but has some shortcomings,such as select image single,the political and social images'construction is simple,focuses on East China,Central China and North China,the position of the construction is positive,and the news' sources from journalists mostly.These are the reasons for the low degree of reality of individual rural image.In addition,weekly descriptions of rural is homogeneous.In the process of presenting the political image,when write headings,context and so on,following a fixed reporting mode.It is influenced by the traditional "and" culture,the concept of experience reported,the unfair relationship between the weekly and rural.When constructing the new rural image.Journalists should take the principles of centralization and balance,ensuring the effectiveness of communication and balancing the choice of reporting objects,reporting attitudes and sources of information.We should continue to the way of life's construction,take farmers as the center,use data skillfully,in order to report new rural story,and change the concept of experience reporting.Journalists need to strengthen interaction to create a solid and authentic image of the new countryside.