Image Communication And The Image Construction Of Gansu Silk Road Culture

The silk road was formed between the second Century BC and the first Century BC,starting from China,the way to Asia and Africa and Europe,It was the main road to exchange the economy,politics and culture between the East and the West.And It has opened up a cultural bridge between the East and the West,China's advanced culture,headed by the four major interventions continuously introduced into the West.It is integrated with the India culture,Persian culture,Arabia culture,ancient Greece,and the ancient Rome culture along the way,which promotes the flow of eastern and Western cultures and the great integration of all ethnic groups,Also,It has promoted the process of world civilization.After a long time the decline of the Silk Road,the strategy of The Belt and Road "to the old Silk Road to the people,its economic and cultural value has once again show great hopes.Studying the cultural image along the Silk Road area plays an important role in the inheritance and protection of Silk Road culture and the enhancement of China's cultural soft power.Gansu has always been known as the golden section of the Silk Road,and the silk road has also left a rich cultural heritage to Gansu,such as Gansu Dunhuang,Tianshui Maiji Mountain,Zhangye Great Buddha,and Wuwei Lei Tai and so on.But this rich cultural resource for the cultural community has not been a splendor in Gansu,let alone in the whole country or even overseas.For Gansu,the study of the image construction of the Silk Road culture of Gansu,on the one hand,can seek suitable methods and ways for the cultural transmission of the Silk Road,promote the protection and inheritance of the culture of the Silk Road,and seek the sustainable development of the culture of the silk road in Gansu.On the other hand,on the basis of promoting the transmission of Gansu Silk Road culture at home and abroad,the image of Gansu Silk Road culture is constructed,thus enriching the regional image of Gansu Silk Road culture,promoting the regional image of Gansu at home and abroad,and further promoting the economic and social development of Gansu.Image is the selective recording of the outstanding visual features of the photographed object and the scientific image reproduction,which is interdependent with language and text.As a kind of mass culture media,on the one hand,the image communication,with its visual and image features,can convey the rich and complex information contained in the mysterious and bright culture to the public by the visual and audio-visual technology,thus reducing the understanding difficulty of the audience.On the other hand,image communication can also inherit the synchronic,inheriting and dynamic characteristics of cultural communication,and has never become a means of document recording,civilization inheritance,cultural exchange and cross cultural communication.According to different purposes and classification standards,images can have many forms.Different images show people,scenery and events with different ways of communication,such as pictures,sounds and colors.Using the image to carry out the transmission and image construction of Gansu Silk Road culture,we can intuitively or ly display the cultural image of Gansu Silk Road in front of the audience,and have a unique superiority to the construction and inheritance of the cultural image of Gansu silk road.Therefore,how to correctly and reasonably use the image to spread Gansu Silk Road culture and realize the cultural image construction of Gansu silk road has become an urgent problem.In this paper,on the basis of consulting the culture of Gansu Silk Road,the author presents the specific content of Gansu Silk Road culture to readers.On this basis,the author summarizes the uniqueness of Gansu Silk Road culture compared to other provinces and foreign cultures.On the basis of the research on the current situation and methods of the image transmission of Gansu Silk Road culture,this paper analyzes the advantages and disadvantages of the cultural image transmission of the Silk Road in Gansu,and then puts forward some suggestions on the image transmission and image construction of Gansu Silk Road culture.The first chapter is mainly about the origin,theoretical and practical significance of the topic and the status of the research at home and abroad.On this basis,the author finds that there are few studies on image communication and the cultural image construction of Gansu Silk Road at home and abroad,especially in foreign countries,although they have produced and broadcast the images of the Silk Road culture.However,the study of image transmission and the construction of Silk Road cultural image is a big upset,let alone the study of the image construction of Gansu Silk Road culture.Then,the research methods,the innovation of the thesis and the difficulties of the research are explained.Finally,the concept of regional culture and image communication is expounded.The second chapter,on the basis of consulting historical data,analyzes the unique character of Gansu Silk Road culture from the aspects of region,nationality and historical background,and on the basis of the collection of literature,it presents the Gansu Silk Road culture,such as Dunhuang culture,Buddhist grottoes culture,Confucian culture and painted pottery,and so on.The third chapter summarizes the way of image dissemination of Gansu's Silk Road culture at this stage.The biggest piece still covers the documentary works and the video works of the film and TV dramas,and expounds their respective focal points.Secondly,it is related to the national folklore Video Exhibition.Its scope is related to the domestic and foreign,and it is also a great means of image transmission that can not be ignored in the image construction of Gansu Silk Road culture.Finally,the publicity of Gansu satellite TV's Spring Festival Gala and CCTV or other domestic TV and other mainstream media.The fourth chapter mainly analyzes the effect of image dissemination of Gansu Silk Road culture.First of all,we affirmed the achievements achieved from the aspects of communication channels and methods.Then from the audience positioning,the content of the obsolete.,cultural differences and channel single and other aspects of the analysis and exposition of the current stage of image transmission of Gansu Silk Road cultural image construction deficiencies.The fifth chapter is an analysis of the fourth chapter of the Gansu Silk Road cultural image communication problems,from the content,the audience positioning,communication technology and means,channels and other aspects of the relevant suggestions.The content of communication should be adjusted to the cultural connotation of image works and realize artistic creation.Audiences should reconstruct audience awareness and deepen social life to seek civilian perspective.Technically,we can cooperate with other countries and learn from advanced experience.The channel can make use of micro-blog,WeChat and other users with high user rate in the form of self media and low cost and efficient outdoor image media,and finally can combine the animation industry,Gansu Silk Road cultural content for the animation content and the Gansu Silk Road cultural image elements into the animation,making the young and young.The conclusion summarizes the whole thesis,it affirms the positive environmental importance of image communication for Gansu Silk Road Cultural Image Construction and "The Belt and Road" strategy for the development of Gansu Silk Road culture creation.Secondly,based on the audience standard and the characteristics of modern social life,this paper puts forward the image construction of Gansu Silk Road culture with the help of the influence.We should make full use of a series of new media from the media and other media on the channel,which should be close to the life of the people.Finally,the deficiency of this paper is that the author's image construction strategy of the image construction of Gansu Silk Road culture is only a corner of the iceberg,but it is only a theoretical study,and its feasibility is still to be tested in practice.This paper discusses the important role of image communication on the image construction of Gansu Silk Road culture,and has a certain theoretical guiding significance for the image transmission of Gansu Silk Road culture.In the "The Belt and Road" the background support for Gansu,the Silk Road cultural image construction,which plays a significant role in the Gansu regional image,the social and economic development,China's cultural soft strength.