Research On Urban Symbol Transmission In New Silk Road

According to Saussure’s theory of symbolic signifier and signified, denotations and connotations of symbols by Roland Barthes,this paper discusses the communication of Xi’an city symbols under the background of New Silk Road Strategic Planning.By analyzing space symbols of Xi’an, this paper comes to the conclusion that the spiritual connotation of ancient landmark symbol of the city has been diluted. And it shows people the image of cultural goods wrapped under business atmosphere.The large-scale transformation of the old historic district changes its signifier and signified, which means its traditional pattern, historical style, living conditions of Xi’an citizens and its inherent,spiritual, cultural connotations. The historical culture carried by space symbols is eroded by consumer culture.The paper analyses the narrative structure of humanistic documentary "Silk Road Shaanxi people".According to Semiotician Greimas’s "action role model", it comes to the conclusion that by showing the fate of the characters, narrative text shows the difficulties encountered during the Silk Road culture communication and the way to conquer them, which is good intercultural communication strategy.By comparing the space landscape, culture, lifestyle symbols of two different video texts.the "Silk Road Tour" and the "New Silk Road",this paper proposes that the communication of city image symbols should be based on important social consensus,and make them more diverse,unique and international.On the current shaping of city symbols, we should highlight the inherent, outstanding, personalized, relatively stable cultural identity of Xi’an, show people the clash and convergence of the thousands years of history and modernity of Xi’an.mine the original city symbol group and extract the city brand symbols.