The Enlightenment Of "Everyone Runs Radio" On Contemporary Broadcasting

Broadcasting is the first electronic mass media that has emerged and plays a very important role in the political,economic,social and cultural life of various countries.After the birth of radio broadcasting in China,radio broadcasts became an important propaganda tool in propaganda work because of its advantages of fast spread,wide dissemination,and freedom from time and space limitations.Once a radio station was born,it showed great advantages in the dissemination of information.In 1940,the launch of Yan'an Xinhua Broadcasting Station marked the beginning of the Communist Party of China's broadcasting industry.In 1945,the “Liberation Daily” published an article.It put forward the concept of “everybody's broadcasting” for the first time,pointing out that it is necessary to contact the audience and give full play to the effectiveness of radio stations.Serve the people.The East China People's Broadcasting Station highlighted in this article is the first people's radio station in East China.The predecessor of the project was Xinhua Broadcasting Station in East China.It was born in the excellent situation of the Liberation War.From 1937 to 1949,it played an active role in propaganda in the war.After the victory of the Liberation War,the East China People's Broadcasting Station implemented the principle of "everybody's broadcasting" and assumed the important task of serving the people.Since the 18 th National Congress of the Communist Party of China,Xi Jinping has repeatedly stressed that it is necessary to speed up the integration of traditional media and emerging media,make full use of new technologies,apply new media for innovation,and occupy the commanding heights of information dissemination.In this context,China Central Television(CCTV)and the Central Government The People's Broadcasting Station and China Radio International were established to form a three-in-one unit and set up the Central Radio and TV Station.This article tries to provide a valuable reference for the healthy development of the broadcasting industry in the new era through the analysis of the use of "everyone-run radio" by the East China People's Broadcasting Station and the significance of the times in the new era.The paper discusses from the following four chapters:The first chapter summarizes the concept of “everyone runs radio” and discusses the requirements and significance of “everyone runs radio”.The second chapter takes East China People's Broadcasting Station as an example to elaborate how broadcasters,editors and listeners have implemented "everyone runs radio broadcasts",summed up the program characteristics of East China People's Broadcasting Station,and analyzed the characteristics of radio broadcasters in Taiwan on a case-by-case basis.program.The third chapter analyzes the effectiveness and influence of East China People's Broadcasting Station on the use of "everyone to broadcast" audiences.The fourth chapter focuses on the elaboration of the merger of the three platforms in the new era,and conducts a comparative analysis with "everybody-run radio",sums up the similarities between the two,and provides some inspiration for the current broadcasting industry at a crossroads.