The Research On The Image Construction Of New Migrant Workers In The Image Media

In 2016,the total amount of migrant workers in China reached 281 million 710 thousand.In this large group,the new generation of migrant workers occupied half of the group.Compared with the older generation of migrant workers,with the increasingly diversified interests and lifestyles,the new generation of migrant workers show different characteristics in terms of media image,discourse expression,media use and media literacy.They tend to be more aware of urban life and pay more attention to their legitimate rights and interests.With the development of technology,some new generation of migrant workers begin to express themselves and express their individuality with new media,but stereotypes about this group still exist widely in the social public level.The new generation of migrant workers are shaping the image of the mass media is an important means of public access to knowledge,and in the past about the new generation of migrant workers tend to focus on the study of media image,all kinds of newspaper reproduction of this group,ignoring the same image even more important role.The media image,once accepted by the masses,will be the reference coordinate of social relations and value scales.Therefore,this paper attempts to analyze and compare the media images of the new generation of migrant workers from different perspectives,It is found that the construction of the CCTV news report on the new generation of migrant workers is influenced by the official ideology,adopting a highly typed narrative method and constructing a highly typed media image.The two independent documentaries,The Verse of Us and My Land,pay more attention to the details of the life of the new generation of migrant workers.The new generation of migrant workers is different from the positive side of the mass stereotype,while the short video image of "Ban Zhuan Xiao Wei" on the fast hand platform is biased toward the expression of personal life experience,showing self and personality as a goal.By comparing different images to the construction of the media image of the new generation of migrant workers,we can get a more complete understanding of the image of this group and further understand the new generation of migrant workers.