Media Image Of The New Generation Of Migrant Workers

As China’s urbanization and industrialization deepened, generation of migrantworkers born in the1980s and later became the main force of this group of migrantworkers. Statistics show that the number of China’s new generation of migrantworkers is about8487million, and obviously the number continues to increase. Thisnew force has significantly difference from the characteristics of the traditionalmigrant workers: the conditions of their employment, growth environment with goodimprovements; their work life with a higher level of requirements; they prefer theinner satisfaction, the pursuit of the realization of the value of life. Generation ofmigrant workers have a large number of groups and distinctive characteristics, makingit the focus of attention by the government, social and political issues of socialconcern, TV, newspapers and network media such as vocabulary, becoming the focusof the spotlight. The media as a "social justice", as the "public domain", has beencommitted to the construction of migrant workers image, the media image of the newgeneration of migrant workers have begun to enter the public’ eyes.This article aims to explore the media constructed media image generation ofmigrant workers, selecting the "People’s Daily","China Youth Daily","NanfangDaily","Qilu Evening News" and "Southern Weekend", for example, and the entireyear2012.the five media coverage of the new generation of migrant workers. Using ofcontent analysis, text analysis and other research methods from the perspective of theframework of the theory, the mass media how to construct the media image of thenew generation of migrant workers are analyzed, and the problems of media inshaping the media image are also reflected on, in order to ensure that the media can beobjective, impartial presentation of the new generation of migrant workers image.This paper is divided into four chapters. The first chapter, describes the origin ofthe study, the research object defined, research methods and research contents. In thispaper, using content analysis, the five media generation of migrant workers reportedas the analysis of samples, causing build category; chapter content analysis of themedia reported generation of migrant workers, the overall description of the sample and classified category criteria for the classification of discussion; analysis of thenews media about the new generation of migrant workers reported framework. studythe subject of media reports frame and image frame; Chapter IV is the studyconclusions and discussion section summarizes the new generation of migrant the newcharacteristics of the workers image, to reflect on the problems of the image of themedia on the new generation of migrant workers.