A Study Of The Communication Model Of Internet Public Opinion

In the Internet age,the rapid development of information technology has made the trend of globalization increasingly stronger.In this context,the relationship between the international public opinion field and the Chinese public opinion field has become increasingly close.Through aggregating public opinion in the Internet environment,Internet public opinion has a strong social penetration and cohesion.In addition,the frequent occurrence of Internet public opinion in recent years has made a wide range of impacts and has become a problem that cannot be ignored.This study proposes the research topic of the network public opinion communication model,which is of great significance for grasping dynamic public opinion and maintaining social stability.Firstly,to sort out the theoretical basis of the public opinion communication model,this research will make a brief literature review on the background of Internet public opinion research and the current status of Internet public opinion research.This paper will use literature research method,content analysis method,big data research method,complex network analysis method,case analysis method and other research methods to start from the process of research on the aggregation path,divergent path and guidance path of network opinions.Public opinion spreads the dynamic mechanism based on the three dimensions of “heat”,“strength” and “validity”of public opinion.It will summarize the characteristics of the network relations structure of the network public opinion and the interaction among them,sum up the mechanism of public opinion aggregation and information diffusion,construct the public opinion decentralized path,and build the network public opinion communication model.Finally,it will combine specific case to verify the paths and patterns summarized in this study.