Research On Information Dissemination Characteristics And The Path Of Mobile Network Public Opinion

With the rapid development of mobile Internet and rapid increase of mobile users, mobile Internet become the main media of the network public opinion spread.Network public opinion is on the basis of the traditional media public opinion spread, amplify public opinion by means of Internet, network as the carrier to express most netizens emotions, attitudes and ideas.Network public opinion on increasing the influence of political life order and social stability, some important Internet public opinion events make people begin to realize the network will exert great effects on social supervision.Weibo, which is a new type of social media in China, from birth to the widely used, although only a few years time, but has become indispensable in the modern social network platform of a new type of social networking tools. "Smog" topic is nowadays one of the most representative subjects, through the network to "haze" topic opinion survey can understand the public opinion, give full play to the role of the network, strengthen the network supervision by public opinion.This paper mainly to micro-blog Sina "haze" topic as an example, combined with the social network analysis method and the information dissemination path theory to analyze the communication process of micro-blog topic. This article is mainly divided into eight chapters. In the first chapter introduces the research background, purpose and significance, research status, research methods and innovation; in the second chapter of public opinion on the network, social network analysis and information propagation theory and other related concepts; in the third chapter analyzes the theory and method of the mobile environment of network public opinion information dissemination of social network the characteristics and features of the path; in the fourth chapter introduces the data acquisition and process analysis processing by software; in the fifth chapter and the sixth chapter separately from two aspects of network public opinion information dissemination of social network characteristics and network public opinion information transmission path analysis, and analyzed the propagation of network public opinion information, carries on the simulation analysis of the "haze topic by using the gephi software, in order to understand the spread of public opinion information micro-blog better; in the seventh chapter of sina micro-blog haze " Suggestions on the development of the topic of information dissemination, the relevant departments strengthen state and stability of social public opinion supervision and information security plays an important role; finally, in the eighth chapter summarizes the research conclusion, and according to the research process, this article has put forward the limitations of the study and for future research prospect.The innovation of this study mainly include the following: first, the research on network public opinion information dissemination in mobile environment is of great significance to national informatization construction.In the second place, from social network analysis method, this paper respectively by some degree of centricity, intermediate centricity and close to the central three Angle analysis of characteristics of network public opinion information dissemination.Third, based on the theory of information transmission path, from the aspects of network structure, node influence metrics such as the microblogging network public opinion information propagation path.Fourth, combined with "smog" hot topic, for the microblogging network public opinion information dissemination process simulation analysis, more intuitive to present weibo information dissemination process, thus summed up the network public opinion information dissemination rule.Research network public opinion information dissemination in mobile environment in the aspect of theory can better develop the application of social network analysis in public opinion research, the analysis and research for public opinion transmission of the information theory provides a new Angle of view, in the practical level of related departments strengthen the supervision of network public opinion against corruption information under the new media environment and safeguard national stability is of great significance.