The Study Of Social Redundancy In Screen Era

We Chat platform as a typical social media,its influence has penetrated into every corner of life.We Chatahoic ?phone freak have become the common landscape of human society,it is no longer regarded as morbid,but normal.In the We Chat platform as the representative of the social media continues to mature,not only changed the communication and information exchange mode,also promote social development.However,We Chat's technology level limitation,low threshold access standards,free and open information communication mode and low cost of information dissemination and other objective factors,the user and the network environment in the presence of the herd mentality and lack of media literacy.The subjective factors,the formation of information overload,mediocrity and noise,the We Chat platform in the present information and eliminate the essence of information uncertainty "lopsided.Users in the We Chat platform of communication,such as chat window,circle of friends,the public number and a variety of small programs showing the social communicative behavior redundancy,redundancy in social media becomes more and more fierce.Based on the communication of We Chat platform,this paper puts forward a new concept of "social redundancy",which inherits the salient features of "TV Man","container person" and "media dependence",On the one hand,it is too busy to consider real life and rely on media life.On the other hand,they show their differences,that is,interactive communication.The technology of micro-credit platform has subverted the one-way transmission mode of TV era,and has broken the "pot-shaped" effect of media environment.The human-human social form has been changed into a "man-screen-man" society.The media of the micro-letter communication has turned the user into a "screen man".Although the "screen person" is also expressed in the "immersion" state of the media,also like "container person" is too busy to take into account the real life,depending on the media life,but also with the "container" characteristics,from the lonely situation to avoid communication to actively invade the state of communication,this is the micro-trust platform of its own uniqueness,but also a new product of media development.In the face of the "social redundancy" dilemma,the need for a social mobilization,the whole community to participate in the cultural movement of the wash,we need toimplement the media literacy of the "Pan-education" strategy,building the government-led,school subjects,community guidance,family training,platform response,user participation in the multi-level,systematic construction project.