The Meaning And Alienation Profile Of Networking Groups In The Net World

Social networking groups refer to the cyberspace for people to exchange information online.As it becomes more and more part of life,news topics and national governance,human's understanding of it will also turn to a certain philosophy.This paper takes Marx's communication thought as the core,seeing the network groups based on instant messengers,such as QQ,We Chat,Ding Talk,as the research object,advances the previous research on social net communication by turn the media criticism from the perspective of communication to the political economy,and then brings out reflections on the whole process of labor production and society control.This study proposes five structural characteristics of networking group—spatiality,publicity,visibility,collectivity and intermediary,and proposes three roles that it plays in social communication in the modern era—communication tools,labor-control tools and society-governance tools,and how social interactions are alienated at three realms:communication,material production process,and society-governance in the process of the roles' practice based on the structural characteristics of groups.Networking group is the medium of communication,the reality that reshapes daily life and state governance.Furthermore,it's also a prism that reflects our society: while playing its own roles,it also records the happiness,distress,and changes of people's interactions.In the age of "groupization",people have to form some new communication civilizations,including: adapting to the environment of intermediary communication and cultivating relevant skills;gradually finding their own ways of dealing with social information;knowing how to coordinate communication to reach an agreement;Updating the definition of privacy and taking the era of "shallow communication" in stride.