Research On The Interaction Design Of Social Sharing In Pan-entertainment Mobile Live Video

With the rapid development of Internet and the popularity of 4G network Wi-Fi,social media products are changing the relationship between people and the world.The growth of the Internet has made social sharing ubiquitous and sharing is becoming a universal value attitude.The way people socialize,their habits,their thinking are changing with the times and the boom in social media has changed the way people access and share information.And It is gradually derived from the text,pictures,short video after the rise of a new media form-mobile live video.Because of its real-time,interaction,communication,social sharing characteristics,mobile live broadcast has gradually been accepted and loved by the broad masses.It has become an important way for people to communicate,interact and entertain,especially for pan-entertainment mobile live video.This paper takes the pan-entertainment mobile live video which has arisen in recent years as the research object,takes social sharing as the research direction,takes interaction design characteristics as the research content and analyzes and studies the interaction design of social sharing in the pan-entertainment mobile live video from the design perspective.In the specific research process,literature research method,case analysis method,questionnaire survey method,media research method and interdisciplinary research method are comprehensively used to systematically improve the ubiquitous entertainment mobile live video in the present level from the interaction design dimension,enrich the research results of interaction design and form related interaction design strategies.In this paper,the social sharing schema and the corresponding level of interaction design are analyzed and the social schemas are classified from the cognitive system,the behavioral system,the emotional system and the context system by Social Schema Theory and the social schemas of the pan entertainment and moving direct broadcast are classified and expounded.This paper summarizes the social sharing characteristics of Pan entertainment mobile live video,and clarifies the interaction characteristics and design features of Pan entertainment mobile live video.From the perspective of design intervention in social media,four interaction design attributes are identified: engagement,communication,relationship and activity.The subsets of social schemas are converted into four interactive design hierarchies of social sharing,namely,the interface layer(visual form)-behavior layer(interactive behavior)-psychological layer(psychological experience)-context layer(social context),which provides an analytical framework for the study of the interaction design method of social sharing.Through Affordance Theory,this paper studies and analyzes how to trigger social sharing behavior,how design works in the process of promoting social sharing and integrates four design elements of social sharing empowerment of interactive attributes,namely," Engagement Affordance"," Communication Affordance"," Relationship Affordance" and " Activity Affordance" combining with the characteristics of social sharing design in pan-entertainment mobile live video.This paper puts forward a series of strategic design contents such as " interface-aware engagement affordance design method"," behavior-interactive communication affordance design method"," emotional-sustained relationship affordance design method" and " situational experience activity affordance design method",integrates " RACE" Social Sharing Affordance Design Strategy System,provides a set of mobile live interaction design strategy which can be used to guide the design practice to provide a new design idea and design method for the design of internet-related products.