| The popularity of mobile video live spurred on the spectacular phenomenon of communication in 2016,not only attracting people to join in large numbers,but also sweeping up the noise of controversy.These voices deserve our attention and reflection.As a researcher,we should return to the essence,attach importance to the link between mobile live broadcast and realistic social and cultural conditions,and pay attention to the impact of mobile live broadcasting on society as well as the individual life in this era.At present,the community hasn't formed a unified title for mobile video live.If you don't clearly define its connotation,it's easy to misunderstand.Therefore,in the introduction part of this article,we will first use mobile video live as a starting point,and through the definition of the research scope,the clear path of growth,and the positioning of historical coordinates,we will focus our attention on the era of pan-entertainment mobile video broadcasting represented by Yingke Live APP.At the same time,the author finds that mobile live broadcast in different historical periods present different propagation characteristics,and the biggest shift in the era of mobile video broadcast is the connotation of "interactionv" and attempts to find theoretical resources with the most affinity and explanatory power.Inspired by the theory of strangers,this article regards users in the mobile video broadcast as "self-owned individuals who are close to us but have mobility in space and are both far and near in social relations".On the one hand,instead of treating the anchor as a specialized group of professionals,they didn't sign any amateurs of unions or brokerage companies.On the other hand,they didn't limit itself to a"anchor-audience" mode.The users are strangers to each other.In addition,this article draws on Bowman's consideration of the fate of strangers in macro-society,and explores the links between the actual social and cultural conditions,mobile video broadcast and the users.The author combed the existing academic achievements and found that the current research generally ignores the thinking of mobile video live on social attributes,especially on the social level of strangers,and that stranger socialism is precisely one of the important positioning and development directions of the future mobile Internet industry.At this point,this article finally identified the research object as:the stranger interaction in Yingke Live APP and tried to answer the following questions.First,what is the relationship betweenmobile video live and the real world?Why do people log in?Second,how do users interact after login?What are the characteristics?Third,what kind of result and destiny does this kind of stranger interaction have?Fourth,as a brand-new communication technology and social platform,what does it bring to individual life in a transitional society?Based on the above questions,this paper uses virtual ethnography,questionnaire surveys,in-depth interviews and other research methods to conduct a comprehensive exploration using the dynamic process of "login-ininteraction-exit".This framework runs through chapters 2,3,4 and the conclusions.In the second chapter,answer the first question of this article centering on "Login in".The author considers the mobile video live as a macro social context,and considers that user's login behavior is a re-embedding attempt of an individual who is de-embedded in an individualized social trend.In the third chapter,answer the second question of this article centering on "live interactive".The author presents various screens of stranger interactions with rich materials and sums up four interactive forms of "welcome guest-chat-play-reward",thinking that they are accompanied by the generation of intimacy of different levels of self-disclosure and acquaintance-based,and explore the relevance and characteristics.In the fourth chapter,we answer the third question of this article around "exiting the live broadcast." From the online regression line,the author analyzes the reason for the user's withdrawal from the mobile video live and the real social relationship,and believes that the acquaintance-intimate relationship formed in the interaction of strangers has a high degree of mobility,and the mobile video live is merely a"half-embedding" attempt to extract the individual.In the epilogue,the author conducted two face-to-face examinations of intimate interaction between strangers in mobile video broadcast and the resulting fluid intimacy.On one hand,mobile video live allows individuals to form an informal community when necessary,and create a connection that is suitable for the present and easy transfer.On the other hand,this kind of stranger's essence,which desires to establish close relationships and remain unfamiliar,precisely maps the ethical anxiety in the real society. |
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