Dissemination Of Positive Network News In The Era Of New Media

With the rapid development of information technology and digital technology,the Internet as the representative of the new media profoundly changed the way the old news media, continue to impact on the survival of the traditional media foundation. New media age, news reports increasingly prominent role and value of networks, platforms and devices, more and more audience especially the mobile terminal acquires through the network media, browse news, network news by means of the network platform, beyond the boundaries of time and space It has become an important force in the new media era news media.In this paper, network news positive energy spread through literature research and case analysis, the first use of the spread of knowledge on network news positive energy spread elements to study, a detailed analysis of the spread of network news spread positive energy subject, news sources, content, channels and audience feedback. Secondly, the dissemination of positive energy in the form of network news was analyzed network news topic is considered positive energy in the form of news network news in the most advantageous, specifically addressed the topic of positive energy function of the network news, content and thematic design. Again for new forms of network news spread positive energy-A case study warm Phoenix news, because it appeared short time, relatively few studies, it can spread positive energy research network news provide new ideas. On the basis of case studies on the analysis of the news appeared warm and popular reasons, summed up the social significance of warm news dissemination process is characterized in warm news.The rapid development of information and communication networks, and in the process the news media, there are also some problems and defects.In this paper, a careful analysis of network news spread positive energy problems:There is a positive energy false news, the same phenomenon of positive energy news, positive energy spread negative energy effects. Then the media level, the dissemination of content level, the level of the communicator, audience psychological analyzes the reasons for these problems, and try to give solution to the problem. Network news spread positive energy to adhere to the socialist core values and adhere to the principles of constructing a socialist harmonious society, to find the network news spread positive energy coming transmitted correctly oriented, network news spread positive energy lifting from different angles gives constructive Comment:Government agencies to improve the guiding mechanism; media practitioners to adhere to the responsibility of the news media; the audience of Internet users to improve their media literacy. In this paper, under the network news, and spread positive energy together, placed in the Internet new media environment right, hoping to spread positive news research network to make a contribution.