The Structure Of The Differences Of Speech And Media Publicity

Since news commentary is an important text which reflects the publicity of media and city newspapers is a representative model of Chinese media marketing reform, the rise of news commentary in city newspapers improves the development of news commentary in the press wholly. Taking news commentary of city newspapers as the object, the thesis aims to research the way how media build the publicity through the interaction with politics, economy and culture in China, and analysis the influence factors and the trend of development.Based on textual analysis of news commentaries of4city newspapers in Guangzhou and Shanghai, thesis concludes three differences involved in contents, pattern and the trend of development. And these differences are not only related with market competition and local politics, also influenced by the ideas of reporters and commentary authors. Meanwhile, the thesis considers news commentary of city newspaper as a participant in the publicity of media, because it helps to build the media public space by a partial, particular and active way and it greatly affects the style, the level and the scale of news commentary in the press.Therefore, the author comes to conclusion that the publicity of media is an especial property which serves the public, helps the public life and struggles for the public interest. And the differences between news commentaries of different city newspapers contribute to the construction of the publicity of media in different dimensions. Diversified commentaries are beneficial to media competition and provide a wild platform for public opinions. Since the power of the state is much stronger than that of society at present, it is necessary to develop market economy in order to strengthen civil society. As the two sides of a coin, the market always plays both a positive and a negative role in the construction of the publicity of media. Consequently, the publicity of the market-oriented media is limited and in a low level. To improve the publicity of media, we should encourage that people openly express their different opinions, media keep close connections with intellectuals and the public, and the agents of media publicity clearly realize the power of opinions. With the development of new communication technology such as internet, there are more chances for media to enhance their opinion influences and more hope for a huge opinions field to be formed.