Research On The Operation And Innovation Of China's Newspaper Industry Under The Background Of Big Data

In recent years,Big Data has become one of the major features in the development of network information industry.The application of Big Data and its related technologies continues infiltrating all walks of living activities and manufactures.Not only does Big Data itself become a new mean of production,but also the new mindset and potential it inherent profoundly change people's acknowledgement of the value of data.Meanwhile,Big Data has a huge impact on the entire traditional Newspaper Industry,which inevitably has to make transformations and innovations in new environment.The paper focuses on the issue of operation innovation in the development of newspaper transformation in the context of big data.Firstly,sort out the main practice of the development of China's Newspaper Industry in recent years,especially the operation reforms,and summarize the existing innovation experiences.Then,it analyzes and summarizes the practice of famous media group using big data to carry out operating innovation in European and American countries.Based on this,combined with China's media innovation practice,this paper explores the main ideas and priorities of newspaper operation innovation.It believed that the innovation of Newspaper Industry needs to be systematically reconstructed at top-level design.That is to say,this Industry urges new contents and extensions in terms of media organizational structure,production methods,contents,products,and marketing models.Of course,while creating new productive forces and transforming traditional production methods,Big Data technologies,applications,and the industry itself are still under development and may contain many unknown and potential problems,media people should take it in a dialectically way.To this end,this paper concludes with a calm thinking on "Big Data Operation."...