Research On The Discourse Construction Of The Female We Chat Official Account

On January 21,2011,tencent launched WeChat,a free instant messaging service applications,the official account as one of the functions of WeChat launched later,it becomes gradually a propagation platform of many media,parties and government organs,enterprises,individuals.In so many different types of WeChat official accounts,some official accounts regard women as the main target of audience,for women,and discuss various topics related to women,we call these female WeChat official account.This paper studies the discourse construction of female WeChat official account in the case of "her life"."Her life" founded by traditional media person Su Juan,known as "the first women journal of WeChat","her life" guide the white-collar female to "have desire,dare to pursue,do their own goddess " by setting their own core values,"her life" is committed to build an influential growing community of women,the vast majority of tweets written by women,from the perspective of women,show a woman life,female discourse characteristics significantly.In this paper,we analyse discourse types,construction methods,construction characteristics and the limitations of discourse construction of "her life" and put forward some suggestions in turn by using the theories of feminism and discourse analysis."Her life" as self media for women,with both commercial attributes and cultural attributes,this paper focuses on the non-advertising tweets with cultural attribute of 2017 of "her life".Firstly,according to the content,the non-advertising tweets can be divided into four types: characters,emotions,daily and comments,and respectively analyze the characteristics of each type of tweets;Secondly,the discourse construction mode of "her life" is analyzed by means of multi-modal discourse theory.Based on WeChat official platform,"her life" use words,pictures,music,video and other symbols,the construction of discourse forms and discourse meanings are multi-modal;Thirdly,analyze the characteristics of discourse construction from three aspects: micro,meso and macro respectively,micro level refers to base on the text itself,and the words and sentences,paragraphs are analyzed,meso level refers to a discourse analysis based on the passage and unit,macro level refers to analyze from the WeChat official account's whole framework of discourse construction;Finally,combining history and reality,analyzes the limitations in the discourse construction,such as commercial trend,topic selection limits and migration from feminist,these need to be improved and made breakthroughs constantly in the following discourse construction.