The Status Quo And Development Trend Of Local Media News Client

The booming Internet industry has fundamentally changed the traditional media formats.In the tide of mobile Internet,the traditional media is accepting the baptism of the Internet.In 2014,the transformation peak of the paper media is ushered in.The newspapers,represented by the “Liberation Army Daily” and “People's Daily”,have launched the news clients in succession.At the same time,local media news client presents a nationwide A new force suddenly rises.the spark liaoyuanzhishi.Among them,Shandong's most influential urban newspaper,"Qilu Evening News",launched the news client —“QiLu YiDian ”,with the “most understanding of Shandong” as the characteristic slogan,to be the first local new media platform in Shandong,and become the focus of the industry and the audience.“QiLuYiDian”how to carry out the characteristics of the operation? How to develop the current situation and trend of local media news client? These problems have become in-depth understanding of local media news client operation is important to explore the contents of.In this study,the research method of literature research,field investigation,content analysis and case analysis is used to analyze the development status of local paper media news client.It is summarized as follows: the development is like springing up,uneven development level,fierce competition in the region,less development level than national media Body.In the study,it is found that most of the local newspaper news clients follow the manual process of traditional media in original news production and the technical application of content distribution is at the exploratory stage.It is not deep in short video,video broadcast,and VR,and the traditional media ideas of the mainstream media run through the operation.It is deficient and has the phenomenon of homogeneity.On this basis,combined with the current situation and trend of the development of new media,this paper explores the future trend of local paper media news clients' intelligence,visualization,socialization and individualization.At the same time,the “QiLu YiDian”as the sample,combined with the theory of communication,journalism and marketing,This paper makes an in-depth analysis of the characteristic operation of the new media which is the most understanding of shandong.The“QiLuYiDian”is summed up in the content operation of the local,close to the livelihood of the people,in the user operation of the user online attempt,in the promotion of marketing,multi-channel market expansion.Then the problem of“QiLuYiDian” in the content operation is fragmented and the sense of information experience needs to be strengthened.“QiLuYiDian”has appeared the problem of lack of effective interaction in the news and the creation of function setting at the same time.“QiLuYiDian”has content in the market development.The difficulty of payment is blocked and the development of products is immature.Finally,we put forward the optimization strategy of “ QiLu YiDian ” from five macro aspects: disseminator,communication content,communication object,media and communication effect.This study is divided into five parts.In the first part,the literature research method is used to review the research on mobile news clients including local paper media news clients,and to define the concept of “mobile news client” and “local paper media client”.The second part explores the background,development status and trend of the local newspaper news client.The third part analyzes the characteristic operation of“Qi Lu YiDian”from three aspects: content operation,user operation and promotion marketing.The fourth part is based on the self development of“QiLuYiDian”,and the contrast analysis with "love Ji'nan" and the famous new media,in order to analyze the operation dilemma of“QiLuYiDian”in the new media environment,and get the conclusion through the method of content analysis,interview and other research methods,and carry on the deep reasons at the same time.Analysis.The fifth part explores the optimization measures based on the dilemma of“QiLuYiDian”.The transformation and development of traditional paper media has become the trend of the times.When the local paper media is waiting to be multiplied,the news clients under the flag are introduced,and there are broad prospects for development.Through this study,we can understand the development status and trend of local paper media clients from specific to macro understanding,and can provide some theory to the media practitioners.Reference resources.