From Game To Ritual:Research On Wechat Red Envelopes Communication

Wechat red envelopes from the emergence of only three years,has become a household name,well-known daily behavior.The research on wechat red envelopes shows a trend of increasing year by year.However,many studies are now caught in the framework of functionalism,focusing on the study of wechat red envelopes on the traditional culture,interpersonal relationships,such as the impact of wechat red envelopes on the messenger,the use and satisfaction of recipients,the transmission of the transfer mode of the study For the the majority,while the wechat red envelopes in the social interaction and in the cultural construction and meaning of concerns concerns.In the studies,the kernel have ignored the red envelope as a communication tool to show its effect,has ignored the wechat red Envelopes as a cultural symbol itself to construct the cultural significance.wechat red envelopes issued and group rush,whether in daily life or in the spring festival carnival,has become a kind of entertainment game,a kind of people to please the toys.The same of time,will focus on the description of self-world view and strengthening the feelings of wechat red envelopes on the concept of self,Personality culture on the theory of micro-blogging red envelopes in the social reality represented by the cultural symbol of wechat red envelopes.Through the cultural interpretation and the survey of 231 samples,the wechat red envelopes in the transmission and distribution of the meaning of interpretation,analysis of the wechat red envelopes from the game to the ritual of the healing process,explained the wechat red envelopes on the self and social identity,common Faith,social reality construction.