The Research On The Construction Of Enterprise Competitive Intelligence Model Under The Background Of "Internet +"

With the rapid development of information technology and the high popularity of mobile smart terminals,China's Internet industry has experienced rapid growth.The government has also put forward the "Internet+" action plan in its 2015 work report,encouraging the integration of traditional enterprises with emerging technologies such as mobile Internet,big data,cloud computing,and the Internet of Things.A good policy environment has promoted integration and innovation in all areas of society."Internet+" brings opportunities to the development of enterprises and also aggravates inter-firm competition.However,traditional enterprises have lower awareness of competitive intelligence and the deficiency of the traditional enterprise competitive intelligence model in the data collection and data analysis is increasingly prominent.In addition,the internal and external environment of the enterprise in the “Internet +” era is more complex.Therefore,if an enterprise wants to win the competitive advantage by seizing the market share in the competitive market,it must establish an enterprise competitive intelligence model with the characteristics of the era.This paper builds a model of enterprise competitive intelligence under the background of “Internet+”,relying on Internet+technology and Internet+information,It can not only help enterprises monitor internal and external environmental changes,analyze enterprise competitive intelligence information intelligently,but also help enterprises occupy a competitive advantage,gain market competitiveness,and play an important role in promoting the study of competitive intelligence theory and practice.Firsely,this paper elaborates the research background and research significance of the construction of enterprise competitive intelligence model under the background of "Internet +",summarizes the research status at home and abroad,and gives a brief overview of the research methods and research contents proposed in this paper.Secondly,a basic introduction to the relevant theory of competitive intelligence and "Internet +".Thirdly,from the three aspects of the needs of competitive intelligence environment,the needs of competitive intelligence technology innovation and the enterprise's pursuit of its own development needs,we propose the analysis of the needs of building an enterprise competitive intelligence model under the "Internet+" background.Fourthly,this article proposes the construction principle of the enterprise competitive intelligence model under the "Internet +" background,and built the enterprise competitive intelligence model under the "Internet +" background.The model is a circular system centered on Internet+technology and Internet+information,including five major modules,which are competitive intelligence early warning subsystem,competitive intelligence gathering subsystem,competitive intelligence analysis subsystem,competitive intelligence output subsystem,and competitive intelligence feedback subsystem,and analyze the system functions and systems constitute detailedly of each sub-system in the model.Fifthly,take OFO Bicycle as an example to verify the enforceability and operability of the constructed model,so as to provide reference for other enterprises,and put forward the operational guarantee mechanism of the enterprise competitive intelligence model under the background of "Internet +".Finally,the author summarizes the research and points out the shortcomings in the research process and looks forward to follow-up research.